AL-FA PERIO CLINIC - 2018-2020
Generating 1.44m visitors over a 5-year SEO campaign
- 103% increase in organic search results
- 72.77% increase in the dental website’s total traffic
- 437 secure links built to the website
Only one area of focus for this dental client
From the very beginning, Al-Fa Perio made it very clear to us that they wanted to rank for Laser Gum Surgery. In two years, we not only made this happen but also strategised to target patients in early research searches, where they would be Googling things like “receding gums,” “receding gum symptoms,” and “receding gum stages.”
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
- A non-modern HTML website providing little information on gum disease, services or case studies.
- The website focused mostly on referrals without explaining to users what service they offered, leading to a high bounce rate.
- There is no history of backlinks or referring websites.
- Low domain authority as a result.
- A limited number of pages or website copy – none of which focused on gum disease or treatment.
- The initial website was not mobile-friendly and did not focus on the user journey. It featured nothing for a user to engage with and had no call-to-actions, navigation or direction for a user to go.
Our action plan
The solution
- Strategising a copy and content plan with the sole focus of targeting patients suffering from gum disease. Pages to create included copy like “causes of gum recession”, “treatment for gum disease”, and so much more.
- Creating the perfect site architecture to split the website into a problem (gum disease), solution (laser dentistry) and last resort (dental implants), to not only improve Google rankings but to improve user navigation.
- Creating a series of Local SEO pages to help the practice rank number one in Essex for gum-related searches and phrases.
- Build a network of backlinks to the website to help increase its authority and ranking positions within Google.
The results
SEO results
- Built 437 links over 22 months
- DA increased to 18 in the first five months
- Total of 193 referring domains
- 100 hours of optimisation for periodontists in big city locations
- 114 new gum disease pages to target patients
- Ranked number one for Laser Gum Surgery
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Key Takeaways
We focused the campaign on ranking for “Laser Gum Surgery”, then expanded targeting into early-stage searches (e.g., receding gums symptoms/stages).
We rebuilt the site architecture around problem → solution → last resort (gum disease → laser dentistry → implants) to improve rankings and navigation.
We created a content plan and delivered 114 new gum-disease pages plus local SEO pages to capture high-intent local searches (Essex).
We built authority with 437 secure links (193 referring domains), lifting DA to 18 and delivering +103% organic search results, +72.77% total traffic, and a #1 position for “Laser Gum Surgery”.