ELITE ORTHODONTICS - 2019-2020
6 month campaign to boost cosmetic patient numbers
- 48.38% increase in organic search traffic
- 82.99% increase in the website’s total traffic
- 60 hours total to rank for “cosmetic dentist London”
Getting the practice number one for othodontics
In the year we worked with Elite Orthodontics, our most notable result was getting them to rank on the first page for “Orthodontist London”, a position they still hold today.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
- Website was limited by a pre-coded template preventing us from internally linking popular, valuable treatments from areas like the homepage.
- The little content that existed on the site had spelling and grammatical errors and failed to answer basic patient questions regarding treatment, procedure and cost.
- Navigation was difficult to use and understand – it was not presented clearly for a user to work through the website due to poor website design.
- The website is tied into a strict, templated architectural structure prevalent among many Digimax websites. For example, all products live under one section /treatment, which is not optimal for high SEO performance.
- No image alt tags, optimisation or internal and external linking were present.
- The website was slow and did not perform as well on a mobile device.
Our action plan
The solution
- Optimised the website, auditing its health, site speed and functionality.
- Improved the website navigation to make it clearer for users and to encourage higher CTR, so they could easily navigate the website.
- Cleaned the CSS and improved it where necessary to make the website more readable. Improving essential areas like the header and footer.
- Develop a content plan primarily focusing on orthodontics instead of “dentist.”
- Improve the website’s design and the inner treatment pages, where users interact and engage the most.
- Ensuring the website ranked for locations like London and key phrases like “orthodontist London”, of which they still hold high positions today (2023).
- Improving the UX journey, developing USPs and marketing the practice’s orthodontic treatments better.
The results
Marketing results
- Organic search increased by 24.31%
- Direct traffic increase by 46.67%
- 28.05% new users compared to the previous year
- Traffic more than doubling in the first quarter
- “Specialist orthodontist” climbed 11 places over 28 days
- Built 283 new backlinks
- Increase the website DA to 17
Don't miss out, due to location restrictions we can't work with every practice
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Key Takeaways
We tackled a pre-coded Digimax template that blocked internal linking and forced a poor /treatment structure, alongside confusing navigation and weak mobile performance.
We audited and optimised site health, speed and functionality, then cleaned/improved CSS and key layout areas (header/footer) for readability.
We built an orthodontics-first content plan, improved inner treatment pages, and targeted London + priority terms such as “orthodontist London”.
We built 283 backlinks, increased DA to 17, and delivered traffic growth (organic +24.31%, direct +46.67%, new users +28.05%) while securing first-page visibility for “Orthodontist London”.
- Secured and maintained first-page ranking for 'Orthodontist London', driving long-term local visibility.
- In six months organic search up 48.38% and total website traffic up 82.99%, doubling traffic in first quarter.
- Resolved template limitations, improved navigation, mobile performance, site speed, and cleaned CSS to boost usability and conversions.
- Built an orthodontics-first content plan, optimised treatment pages, and targeted London plus priority terms to increase relevant leads.
- Built 283 backlinks, raised domain authority to 17, and strengthened search visibility for specialist orthodontic keywords.