MAIDA SMILES CLINIC - 2022-2026
122% increase to buying traffic in 18 months
- Five-figure users every month
- 277+ treatment pages and blogs
- 76.8% of all traffic from organic searches
- Hundreds of new patients registering pm
Why Maida Smiles needed SEO to work
We often discuss the dangers of purchasing cheap SEO services, and unfortunately, Maida Smiles has fallen victim to such packages in the past.
In all honesty, taking on this project proved challenging, as it involved a high percentage of blog/vanity traffic, along with a strong interest in web pages promoting cosmetic treatments.
With three years in business, the practice even failed to rank locally or within a 10-mile radius. But we did it—and still continue to work our magic.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
We started with a limited template, causing a poor mobile experience and inherited content containing spelling and grammatical errors. However, with only 20 contracted hours pm,, we still managed to increase patient numbers by 100% in the first 3 months.
- The website contact forms were too long and not being tracked.
- UX experience was poor, with slow loading times due to large images.
- The practice could not be found in local searches for terms like “dentist in Maida Vale.”
- 100s of blogs attracting vanity traffic to the site, compared to poor information on their high-ticket dental treatment pages.
- The website’s metadata had not been executed correctly, holding the site back considerably.
Our action plan
The solution
- Strategised a content plan to rewrite the entire website, repurposing and optimising what we could.
- Several treatment sections answer patient questions about cosmetic dentistry, including an impressive complex dental case section to secure bigger jobs.
- Reducing vanity traffic to the site through the blog, and instead building up and increasing converting traffic.
- Implementing new contact forms that were easier for the user to fill out and set up conversion tracking to monitor enquiries.
- Taking the website out of its pre-coded template and providing a basic design that still matched the clinic’s branding while improving the mobile experience for users.
- Rewriting the metadata for hundreds of pages to include keywords, click-worthy headers, and statements to attract the target audience.
- Create deals, offers, banners and graphics to entice users to take action.
The results
Marketing results
- Dominate local search in a 10-mile radius
- 1st page rankings for Central London
- 300 keywords in the top 3 results
- 5,600 total keywords ranked
- 3,000 backlinks and 191 referrers
- 31 Domain Rating
Business results
- 10+ new associate dentists
- 100s more complex cases
- Full diaries for all the associates
- 500+ patients vist online booking
- Go-to for dental implants in London
- Featured in Refinery29
Don't miss out, due to location restrictions we can't work with every practice
Reach more patients
Vanilla Circus has over 18 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.
Key Takeaways
We inherited a limited template with poor mobile UX, slow load times from large images, long untracked forms, incorrect metadata, and hundreds of blogs driving vanity traffic while key treatment pages underperformed (with weak local visibility).
We rewrote and restructured the site around converting cosmetic and complex-case treatments, repurposed/optimised existing content, reduced vanity-blog emphasis, replaced forms, and implemented conversion tracking.
We rebuilt metadata at scale (hundreds of pages) with keyword-led, click-worthy messaging, and added offers/banners/graphics to increase actions.
We delivered a 122% uplift in buying traffic in 18 months: five-figure monthly users, 277+ treatment pages/blogs, 76.8% of traffic from organic search, dominance within a 10-mile radius, first-page Central London rankings, ~300 top-3 keywords, ~5,600 total keywords, ~3,000 backlinks (191 referrers) and DR 31.