THE SMILE GALLERY - 2023-2024
The fastest 1st page results ever for BIG keywords
- The website received very few enquiries from the website
- Lack of new patient numbers month-to-month
- Only ranked for facial aesthetics rather than dental treatments
Putting The Smile Gallery on the map
The Smile Gallery had been open for several years, but invested in SEO and marketing for the first time with us.
After achieving incredible results in around six months, The Smile Gallery had exhausted its budget and sadly ended its contract.
The website remains strong today, with much of our content now ranking on the first page.
As we only worked with them for a few short months, we don’t have statistics in the millions to showcase, but we thought we’d still include them here to demonstrate what’s achievable in a short amount of time for an out-of-city practice.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
- Only ranked for 10 keywords, none dental-related.
- No keywords in the number one position.
- Limited web page templates, which, over the course of time, will need to be removed, uncoded and replaced.
- The previous site designers left hundreds of technical errors.
- Metadata needed serious attention, with some stating the location three times and looking spammy.
- Poor treatment pages with no images, links, prices or calls to action.
- Copy required rewriting sitewide was not persuasive, rankable and full of spelling and grammatical errors.
- The website has a poor mobile experience, with the site’s header taking up one scroll on a mobile.
Our action plan
The solution
- Beginning with local SEO pages to dominate search results for East Grinstead, Tunbridge Wells and more locations throughout Sussex, Hampshire and Surrey.
- Devising a six-month content plan to rewrite the website’s main treatment page copy to sell more cosmetic procedures, especially regarding Veneers, Implants and Invisalign.
- Taking it section by section, we’ve rewritten the top-level pages and are working on the implementation section.
- Rewriting the site’s treatment content, including branded imagery, links, calls to action and bespoke graphics highlighting 0% dental finance.
- Build links to new content and pages to improve rankings.
- Redesign the website, create a new template and better market the practice’s main cosmetic treatments.
SEO results
- 69 keywords in the top 3 results
- 1,400 total keywords ranked
- Four figure traffic monthly
- 855 links and 97 referrers
- 800 more clicks to enquiry bot
Business results
- Fuller diary for implant dentist
- Higher influx of Invisalign patients
- 236 Google reviews
- Featured in the Daily Mirror
Don't miss out, due to location restrictions we can't work with every practice
Reach more patients
VCM has over 18 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.
Key Takeaways
We launched local SEO pages to win East Grinstead and nearby areas (including Tunbridge Wells), expanding coverage across Sussex, Hampshire and Surrey.
We built a six-month content plan and rewrote core treatment pages to sell cosmetic dentistry (especially veneers, implants and Invisalign).
We upgraded weak treatment pages with branded imagery, links, calls to action and bespoke graphics (including 0% finance messaging), while fixing spammy/incorrect metadata and mobile UX issues.
We delivered rapid visibility gains: 69 keywords in the top 3, 1,400 total keywords, four-figure monthly traffic, 855 links (97 referrers) and +800 clicks to the enquiry bot, alongside fuller implant diaries and increased Invisalign demand.