Chapel Dental 2023-2025
Basic SEO and marketing for new practice
- Brand new website developed and designed
- Number 3 for emergency dentist in Wycombe
- From DA 0 to DA 20
- 10% of monthly users converted
Taking Chapel Dental online for the first time
Chapel Dental, run by Dr Rachel Derby, dentistry’s Young Dentist of The Year, is a brand new practice which opened its doors to the public early in 2023. Rachel needed a website quickly to start taking bookings and increase online visibility.
We were first tasked with designing the website, which included many key branding elements, such as the colour scheme and logo.
As the practice establishes itself, we’ve been contracted for a small SEO package to help the clinic gain authority, credibility, and relevance online, which includes link-building, content creation, local SEO, and various marketing offers. Maintenance and tracking are included as standard.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
- Designing a website within a short period on a limited budget limiting the number of resources we could utilise.
- Dealing with a brand new website without history, domain authority, links, blogs or content.
- Getting a small, recently developed site to rank for local keywords and to appear in local search results for “dentist in Wycombe.”
- To extend the practice’s patient reach from beyond Marlow and across several areas in Buckinghamshire that patients can travel from.
- Carrying out and solving the above challenges on a limited monthly budget.
Our action plan
The solution
We implemented a basic design, providing the practice with a header, footer, homepage and inner page template. We were also responsible for setting up contact forms and producing imagery.
- Designed a basic website in 1 month, aligned with the clinic’s branding and vision.
- Created geographical pages to dominate the local area of Marlow and High Wycombe for several dental treatments before tackling the wider Buckinghamshire area.
- We are building three main referral forms that showcase the clinic’s technology and experience, encouraging other local dentists to refer patients to the practice.
- Creating and designing offers to help convert local traffic into choosing Chapel for their dental needs.
- Building a long-term plan that focuses on specific areas of the website month-to-month so we can ensure that we deliver a full, comprehensive service that rolls over.
The results
SEO results
- 661 ranked keywords & 576 backlinks
- Taking the website from DA 0 to DA 20
- On the 1st page for local searches
- Converting 10% of monthly traffic
- 200% increase in users to the website
- Average of 30% growth month to month
Business results
- Young Dentist of The Year Award 2021
- Young Dentist of The Year Award 2022
- Practice of The Year 2024
- More complex referrals
Don't miss out, due to location restrictions we can't work with every practice
Reach more patients
VCM has over 18 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.
Key Takeaways
We designed and launched a brand-new Chapel Dental website in 1 month, including core templates, forms and imagery.
We built local SEO coverage with targeted, geographically focused pages for Marlow and High Wycombe before expanding across Buckinghamshire.
We created conversion-led offers and three referral forms to attract specialist referrals and turn local traffic into bookings.
We grew visibility fast: #3 for “emergency dentist in Wycombe”, DA 0→20, 661 ranked keywords, 576 backlinks, ~10% conversion rate, and a 200% increase in users (averaging ~30% month-on-month growth).