- Strategy and planning
- Treatment copy and blogs
- Promoting copy across channels
- Human-written pages
Key Takeaways
We write high-converting dental treatment pages and blogs that help practices rank and turn visitors into bookings.
We do the research for you (practice story, clinicians, USPs and local context) — no generic freelancer copy.
We build homepage and core page copy designed to move patients quickly from curiosity to enquiry, using reviews, team credibility and clear differentiators.
We create a long-term content plan and site architecture (up to ~120 pages per year) focused on the treatments you want to sell more of.
We use GDC-aware medical writing plus keyword research and on-page optimisation (including word density) to keep content compliant and search-friendly.
You might have heard that content is King. And it often is when our experts are writing it. We’ve seen dental websites accelerate to the first page of Google by creating engaging copy alone, and it’s the core of our dental SEO.
Hence, when we take over a website, we always start by looking at your core content and the words used. Without good, original, human-generated copy, your website will not rank number one or be featured in AI summaries.
After reading our content, you might mistake us for dentists
When working with Vanilla Circus, you'll never experience the standard set by freelance content writers
- We specialise in dental content and know what language to use that adheres to GDC guidelines.
- We write content that matters and, more importantly, will serve your practice for many years to come.
- The pages and sections we write will never need to be rewritten – meaning you’ll only pay once for high-ranking pages that can provide you with patients for a lifetime.
- We won’t need your help. We’ve done this enough times! We’ll never have to ask you a question regarding your treatments.
- We won’t need your practice’s USPs; we’re equipped to conduct the research and learn about your practice’s history and dentists to write these up for you.
- Our copywriters can create the perfect homepage copy that encourages patients to book swiftly. Our dental expert marketers encompass all web elements, including reviews, teams, USPs, and key brand differentiators.
How to start
You'll get more with us
- 120 pages a year > Our precise site architecture plans will serve as a long-term content plan to create pages for the type of dentistry you want to sell more of.
- Medical writers > Trained in creating successful dental copy that adheres to GDC rules and, at the same time, sells the practice, the treatment and dentists to the patient.
- No page is a waste of time > We make content go further. Month to month, we’ll build strength to the core treatment pages produced, which will trickle down through the site’s perfect architecture.
- Single implants
- Multiple implants
- All-on-4
- Missing teeth
- Dentures v implants
- Zygomatic implants
- Invisalign Full / Comprehensive
- Invisalign Go / Lite
- Invisalign i7 / Express
- Costs of Invisalign
- Advantages / Limits
- Aftercare
- Knocked out teeth
- Toothache/tooth pain
- Abscesses & root canals
- Extractions
- Root canal
- Costs and offers
It starts with strategy
Creating a content strategy is often a simple process of stepping back and asking “how our content can help meet your business’s goals.”
Monthly content plans
Content plans are a priority list of website copy to create to target your ideal customer. It shows what words, phrases and detail is required to rank #1 in Google.
Implementation
Some websites we work with need to be completely rewritten - but don't worry, it never takes us long to do this. Part of our process is identifying which current content pages and blogs are performing or hindering the website and how we can turn it around.
We're a dentist's best-kept secret
Here’s why what we do works:
- We strategise content in six-month blocks, ensuring a clear focus on which sections and pages require development.
- We highlight and analyse the content on your site (Does it rank, sell, or follow GDC guidelines? Is it correct? Is it unique?).
- We don’t just concentrate on traffic, but targeted traffic that will boost high-value products like dental implants and veneers.
- We use in-house writers, educated in the English language and specialists in marketing, who create content that patients spend time reading.
- Our average read times are between 2.5/4 minutes.
Optimise conversions along the entire user journey
We take care of your every need without you having to get involved
- Agree on a content plan with the practice manager or owner.
- Create pages of content in batches to build large sections (for example, if the primary focus is dental implants, we’ll begin there and likely create up to 10 pages (single, multiple, all-on-4 etc.).
Content is proofed and edited by our in-house proofing and quality-check editors. - Content is sent in a word document to the PM or dentist to read and approve.
- Within 5 days or less, the content is uploaded, designed in a template, and linked throughout the site.
- We design and create graphics that encourage patients to book an appointment and, for example, might feature an offer or a breakdown on dental finance.
- Pages published and sent to the dentist or PM.
- Pages are then boosted through other online media publications.
Dental content is not straightforward, and creating exciting copy around missing teeth is even harder!
But our content writers, most of which have been with us for five years, have taken ownership of this niche – and know exactly what to do to trigger the proper emotional response.
- Writers born and raised in the UK.
- All writers hold a Bachelor’s degree in English Language or similar.
- Based in-house, and have experience writing for magazines and major online publications.
- Talented professionals with multiple years of marketing experience that allows them to create engaging content that sells.
- Passionate individuals specialising in dental content, in particular, implant and cosmetic dentistry.
- Our content writers, for example, created 568 pages of content in 2022.
Relying solely on blogs to attract new patients is insufficient. You sell treatments, not information.
Your patients have questions and want second opinions, especially when spending over £1,000. Teeth are personal. Dentists are not just technicians. They are doctors.
Patients deserve expert treatment content that gives them the confidence that you are the right dentist. We write both included in your dental SEO package.
You likely won’t know who we are. But you’ll likely know and recognise our clients.
Vanilla Circus is the secret behind several leading UK dental websites.
And now the secret is out; you can join them at the top of Google and take your practice from a local staple to a national name.
Included free of charge:
- Long-term content planning
- Site architecture
- Keyword and content research
- Word densities and optimisations
