We help practices turn Invisalign, veneers and dental implants pages into stronger search assets that attract, reassure, and convert.
Most dental pages explain the treatment, but miss what converts patients: specific FAQs, costs, clear locations, USPs, emotions, pricing, results, trust signals, and CTAs.
How we help: Selling cosmetic dentistry is not the same as selling general dentistry. It takes more thought, information and persuasion.
How it works: Every cosmetic treatment page has copy that supports the reason behind the search. All patients have an emotional need. It is identifying that need and supporting it through words and images.
Our service: We write, rewrite, and create missing pages. Cosmetic treatment pages require far greater depth of content as:
Experience: Our copywriters are fully trained in using CMS platforms like WordPress and will upload and design your new general pages.
All pages have clear CTAs and trust factors such as reviews, the dentist’s experience, and other practice USPs.
We have a web designer who can quickly use page builders like Elementor to re-design pages to improve a patient’s journey from reading to booking.
Want to see what we have written before?
| Reason | Why it matters |
|---|---|
| Patients search in specific ways | A patient looking for “single dental implant cost” has a different intent from someone searching “dental implants in [location]”. |
| AI search needs clear topic depth | AI tools prefer well-structured pages that answer direct questions about cost, suitability, process, risks and alternatives. This means more treatment keyword-specific pages. |
| Treatment hubs improve navigation | Hub pages help patients choose between related services without feeling overwhelmed. |
| Cost pages capture high-intent searches | Searches like “Invisalign cost” and “dental implant cost” often come from patients close to booking. Called transactional search. |
| Comparison pages reduce uncertainty | Tables help patients compare implants, bridges, dentures, Invisalign, veneers and bonding. |
| Local pages strengthen relevance | Repeated, natural references to your practice location and nearby areas help the practice compete locally. |
AI & Google: Our cosmetic treatment copy includes all the required keywords. We further optimise the copy for the words patients will typically use in their searches.
AI optimisation requires a defined content format. We add your new copy to your website using a format that we have developed over 9 years.
Each page includes FAQs for each treatment, Key takeaways, summaries, dentist introductions, practice USPs, and trust signals. More on format.
This is a process where we revisit the page, add code such as metadata and schema, and effectively link the page to the website.
We ensure that the main keywords are on the page in the appropriate formats so that the page appears in Google and AI answers. We then source backlinks to support the page’s credibility and Google’s search ranking. More on optimisation.
We create offers: Vanilla Circus has signed up to over 500 private dentists’ newsletters and receives regular offer examples.
We also work with over 50 dental practices. This can help us create offers to attract more cosmetic dental patients to the practice, as well as design graphics and pop-ups that highlight these promotions.
We also add soft CTAs to promote patient conversion (email/call the practice) and add links to the form, new patient reg form, etc.
Prices are designed to be as simple as possible to understand at a glance. In your proposal, we will outline exactly what you will receive every month.
| Monthly Package | Content | SEO | Total Monthly Cost |
|---|---|---|---|
| 5 pages | £400 | £475 | £875 |
| 10 pages | £800 | £775 | £1,350 |
| 20 pages | £1,100 | £975 | £2,040 |
| 30 pages | £1,500 | £1,350 | £3,500 |
