MINT DENTAL CLINIC 2021-2026
351% traffic increase for London practice in a year
- From three-figure traffic to four-figure traffic in less than 12 months
- 270+ treatment pages and blogs
- Organic search responsible for 90% of the site’s traffic
- 11+ cosmetic treatment enquiries, on average per day
Ramping up Mint Dental's SEO and online marketing
Mint Dental began investing in digital marketing in 2020, which had some effect, increasing their traffic to a few hundred users per month.
In 2022, Mint Dental’s organic search traffic more than quadrupled after engaging with our services.
Mint Dental switched to our SEO Marketing Agency because the site was not converting, and their keyword range was too limited.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
After reviewing their webpage copy and metadata, we identified why the website was not ranking in the top 100 and devised both a local and national strategy to boost its performance.
- Technical errors where basic SEO principles were ignored.
- Metadata was poor, included errors or was empty across 100s of pages.
- Zero blogs or web copy longer than 200 words.
- Website was stuck in a pre-coded template limiting effective marketing.
- The website’s initial header was too large and filled the entire page on a mobile device, which degraded the user experience.
- The website only ranked for its name and precise location, so it had a narrow reach.
- The website needed new marketing content
- Site was not appearing in AI answers for London dental searches
Our action plan
The solution
- Solved the site’s technical errors, including 404s and broken links.
- Implemented conversion tracking on the site to record progress.
- Sat down and agreed on KPIs with the client to clarify our deliverables.
- Outlined an initial 3-6 month plan that detailed the local areas in London to target.
- Strategised a long-term content plan that would create over 100 pages a year to attract patients with typical smile problems like missing teeth, crooked teeth, and yellow teeth.
- Rewriting the entirety of the site’s web pages (175) with medically trained copywriters to increase Google rankings and quality of leads.
- Replacing contact forms and introducing graphics, deals, offers, banners, and stronger calls to action throughout the website.
- Creating several templates to replace the current site design to better market the content. The site needed a new header, footer, and homepage.
The results
Marketing Wins
- #1 for “dentist in X” across the city
- Holding positions 1-4 for smile problems like gum disease in London locations
- 7,900 total keywords ranked
- 711 keywords in top three results
- 1,500 backlinks and 179 referrers
- Traffic increased by the thousand pm
Business results
- Hired new associate dentists
- More veneer and implant cases
- 100+ new patient sign ups pm
- No need to spend on advertising
- New implant dentists hired
Don't miss out, due to location restrictions we can't work with every practice
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Key Takeaways
We fixed technical SEO (404s/broken links) and overhauled poor/empty metadata across hundreds of pages, adding conversion tracking and agreed KPIs.
We removed template limitations by introducing new templates (header/footer/homepage), improving mobile UX, and strengthening forms, CTAs, offers and on-page graphics.
We scaled content: rewriting 175 pages with medically trained copywriters and planning 100+ new pages a year around smile-problem searches (e.g., missing/crooked/yellow teeth).
We delivered results: +351% traffic in under 12 months (three-figure to four-figure monthly users), organic search ~90% of traffic, ~7,900 keywords (711 top-3), ~1,500 backlinks/179 referrers, and ~11+ cosmetic enquiries per day.