THE GENTLE DENTAL - 2019-Current
Increasing organic search traffic by 1900% over 3 years
- 5 figure unique visitors pm
- 200+ pages of content
- All of the traffic from Google’s organic search
- 300% increase in leads generated online
Taking the Gentle Dental National - from local SEO to wider searches
Gentle Dental’s SEO journey began by ensuring the practice was there for every location within 15 miles, then further optimisation for the county and the closest city.
For such a small website, we never expected our SEO copy to go as far as it did so soon. TGD receives four-figure traffic monthly for keywords that matter and have huge amounts of traffic per month.
In 2023, The Gentle Dental has gone from height to height, and with implants taken care of, we’ve moved onto Invisalign and Veneers.
Keywords Ranked
Content Creation
Lead Generation
Organic Traffic
Initial problems
The challenge
- The Gentle Dental’s website invested significantly in a new design, branding, and content, which did not direct the user correctly.
- Although the website looked very impressive, the site had no traffic from Google and was below all of the competition in local search.
- Another major problem was that the content had been written by writers who knew nothing about dentistry or SEO.
- The website developers had also posed many serious technical problems that were hampering the site’s ability to improve its SERPs.
Our action plan
The solution
You can find them on the first page for “Dental Implant Costs”, “All on 4”, “All on 4 Costs”, “Missing Teeth”, “Lost Tooth,” and so much more. Resulting in traffic in the thousands to dental implant treatments every month, converting hundreds of users.
- Documented targets and the USPS, and aligned them with SEO.
- Identified the site’s weak or thin content.
- Create a content silo for each treatment.
- All treatment pages rewritten and re-optimised.
- Created 400+ pages and blogs to reach new patients.
- Corrected all technical SEO problems, including several speed issues.
- Wrote and designed a 50-page local SEO section to increase patient reach across Surrey.
- Build external links to core hub pages.
- Replaced all stock images with real photos from the practice.
- Removed poor web development.
The results
SEO results
- 1900% increase in organic search
- 300+% increase in web leads
- 299 backlinks built
- Thousands of links pointing to the site
- Ranks for 9,200 keywords in Google
- 576 keywords in top 3 results
Business results
- Hired new associate dentists
- Go-to for full mouth rehabilitation
- Full diaries for all the associates
- The Best Digital Practice 2022
- Featured by Yahoo & AOL News
- Practice sold to Portman Dentex
Don't miss out, due to location restrictions we can't work with every practice
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Key Takeaways
We fixed a newly redesigned site that wasn’t ranking by resolving technical SEO and speed issues, and removing development problems that were blocking visibility.
We rebuilt the campaign around treatment silos, rewriting and re-optimising all treatment pages and creating 300+ pages/blogs, plus a 50-page Surrey local SEO section.
We strengthened authority by building external links to core hub pages (299 backlinks) and aligning targeting with documented USPs and patient intent.
We delivered a 1,900% increase in organic search (2020–2023), a 300%+ uplift in web leads, five-figure monthly unique visitors from Google organic search, and 10,400 ranking keywords (465 in the top 3).