Structure your dental treatment pages like this, and AI platforms are likely to include your pages in their answers
Each treatment page should follow a clear structure designed for Google, AI search tools and patient conversion. Within the content, you can add soft CTAs such as booking links, email links and telephone numbers.
Once the content has been written and uploaded, add reflective, non-spammy meta titles and descriptions that patients would find useful. Finally, add the schema, including the FAQ schema where relevant, as a single code block. Lastly, submit the page to Google immediately.
- Some sections may have too many options for copy alone. These can be shown using images, accordions, tabs, comparison tables or suitable page plugins.
Each page has 9 sections
- Hero banner section
- Treatment introduction
- What the treatment does
- Who it helps/Main benefits
- Treatment times/Expected results
- How long results last?
- Clinic location
- Price or finance information
- Practice Convenience and location (free parking, same day appointments, differ per page)
- Expertise and trust signals
- Summary paragraph: Use this section to expand on the hero points in a quick-answer format.
- Key benefits
- Who this treatment is for
- How the process works
- Why choose us? For example, reviews, years established, accreditations and experience
- Meet your dentist
- Dentist experience
- Cosmetic dentistry training
- Why patients choose them
- Trust and reassurance
- How do they listen to patient goals
- Examples of their own cosmetic work
- The treatment process
- Consultation
- Assessment and treatment planning
- Treatment stages
- Expected timescales
- How to book
- Risks, limitations and suitability explained clearly
- Fees and finance options
- Treatment fees
- Starting prices
- Finance options
- What is included
- Consultation costs
- Comparison section
- Use this section where relevant
- Compare the treatment with other options
- Use a table for clear comparison data
- For example, bonding vs veneers, whitening vs bonding, Invisalign vs fixed braces
- Before and after photos and reviews
- Before and after photos tied to the treatment
- Relevant patient reviews
- Google reviews
- Patient stories or case examples
- Designer to add this section visually where possible
- Common concerns
- List the most common patient concerns
- Explain what the treatment can and cannot do
- Address pain, cost, results, longevity, maintenance and suitability
- Include reassuring, honest answers
- Location, accessibility and FAQs
- Short reminder of the clinic location
- Nearby areas served
- Parking, public transport or access information
- Clear FAQs based on real patient questions
- FAQ schema is added only when the FAQs are visible on the page
Page Design
Think of all the reasons a patient is on this page. If it is cosmetic, add all the emotional benefits; if it is general, focus on the more practical ones.
