We plan, write and build treatment pages that turn searches into patients:
- From £99 per single page
- Monthly packages from £399
- Full section packages from £799
- Fast turnaround: copy delivered in 2-3 weeks
Website copy built around your location, expertise and ideal patient demographic
We write dental website copy for dental practices across the UK, creating copy that reflects their expertise and helps them stand out in search and against competitors. Our treatment page copy is built to rank and convert, not just take up space on your website and is designed for dentists looking to sell more high-value treatments.
What’s included with every order?
- Full treatment page sections - planned, written, and built for conversion
- Unlimited edits and changes until you're happy
- SEO foundations: metadata, schema, internal linking
- Professionally sourced iStock imagery and supporting graphics
- Fully uploaded and optimised for Google and AI search
Our most popular copywriting packages
Built for your location, your services, and the patients you actually want and delivered in weeks, not months:
| Package | What’s Included | Turnaround | Price |
|---|---|---|---|
| Invisalign Package (8 Pages) | Example pages: Invisalign, Costs, Process, Types, Gallery, Candidate, Alternatives, Teeth Straightening | 2 weeks | £960 |
| Dental Implant Package (10 Pages) | Example pages: Single, Multiple, All-on-4, Cost, Process, Implant Dentures, Bridges, Bone Grafts, Sinus Lifts | 2 weeks | £1,200 |
| Cosmetic Dentistry Package (15 Pages) | Example pages: Teeth Whitening, Bonding, Porcelain Veneers, Composite Veneers, Smile Makeovers, Contouring, Costs | 3 weeks | £1,795 |
| Blog Package (4 per month) | 4 SEO-focused blog posts per month | Monthly | £399 |
| Blog Package (8 per month) | 8 SEO-focused blog posts per month | Monthly | £759 |
| Local SEO Package | 10 location pages targeting chosen areas | 2 weeks | £799 |
| Full Website Rewrite | Complete website rewrite (all pages) | 4 weeks | £99 per page |
Meet Martha & Libby
Who writes your copy
All copy is written in-house by our copywriters (Ben, Libby & Martha), who collectively have 20+ years of experience writing dental copy that adheres to GDC guidelines and captures patient search intent.
Over the decades, we’ve written 47,200+ treatment pages and published 34,250+ blogs.
We understand your treatments, your patients’ concerns and how they search. Your copy is never generalised or oversimplified – it’s unique to your practice with your clinical expertise and USPs translated into patient-friendly copy that builds trust, removes barriers and drives action.
What we deliver
Key Benefits
Carefully crafted treatment pages and copy that rank for high-intent searches and drive bookings and new patients.
Who This Is For
Dental practices that want more of the right patients and to sell more high-value treatments like Invisalign, Dental Implants, Dental Veneers, not just more traffic.
Why Choose Vanilla Circus
We’ve done this for 100s of dental practices across the UK, so we know what works (and what doesn’t). Every page is structured, written, and built in-house. No templates, no generic copy. No AI.
Our Process
We do all the planning, research, building, and optimising. We can even develop your practice USPs without assistance or guidance. All we need from you are your incredible before-and-afters. Pages only go live after you’ve seen them first.
Why It Works
Because it’s built around your treatments, your expertise, and what patients are actually searching for. No guesswork.
How it works
Our process
We keep everything streamlined so you can focus on running your practice.
We Plan Your Pages
We strategise your content and pages based on your treatments, research the right keywords, build your ideal patient profile, develop your tone of voice and decide on the correct page structure. Plans approved by you.
We Write Everything
We'll begin writing your pages in a way that feels unique and true to your brand (rewriting what's there, keeping what's good and create what's missing). Within a few weeks, you'll receive your first proof.
You approve & suggest edits
You'll have some time to review, change and suggest edits with the copy we send. We'll make your changes and review with you once more before we make it live on the website.
We Build & Upload
We design your pages, upload the new copy and ensure the patient journey is clear with soft CTAs and high-converting graphics that highlight offers and finance, so your pages can perform immediately.
We Optimise for Search
Next, we make sure it's indexed in Google and connect everything together, handling everything from metadata, internal links and schema.
See our example treatment pages and example blogs.
What makes our copy different:
| Generic Content | Vanilla Circus |
|---|---|
| Written for keywords | Written for patients with intent |
| Template-based | Built around your treatments |
| No clear structure | Conversion-focused page structure |
| Not uploaded or optimised | Fully built and SEO-ready |
| Drives traffic | Drives enquiries |
Common questions
Everything is written around your brand, expertise, and tone of voice ensuring it’s truly unique to your service.
Yes, we handle uploading, formatting, imagery, and optimisation.
No, our copy is built to convert, not just rank.
Most packages are delivered within 2-3 weeks and live fully edited within a month.
Yes or we can develop one for you.
Yes all pages include professionally sourced iStock imagery, or we can custom create graphics.
We can scale packages or build custom plans around the treatments you want to sell more of.