Chat with us, powered by LiveChat

Comprehensive dental marketing

Attract patients, deliver more treatments

Gain access to a dental marketing team in Surrey that can make immediate lead generation improvements, develop instant campaigns, and support your traditional dental marketing activities. 

0 +

Dental Clients

We’ve worked exclusively with 46 dentists in the UK.

0 +

Dental projects

Successfully launched over 600+ dental SEO campaigns.

Google_"G"_Logo
0 +

Dental keywords

Clients on page 1 for “All-on-4”, “Veneer Costs” and more.

0 +

Years experience

We’ve been working with dental practices for nearly two decades.

No ad spend required

SEO & AI optimisation

You’ve built a great clinic. Let's help you grow it.

Vanilla Circus has helped dental practices establish themselves online and dominate local UK markets. We specialise in generating organic traffic through advanced AI-friendly dental SEO.

Our clients undertake more of the treatments they want and see more patients without even lifting a finger.

Problems we solve

  1. Lack of plan or clear direction
  2. New thinking and ideas
  3. Increase the Patient number growth
  4. Increase practice team motivation
  5. Save time and maximise ROI
Dental SEO
More bookings with paying Google a penny.
Copywriting
Treatment pages that convert seamlessly into patients.
Web Design
Branding, templates and landing pages.
Reporting
We track phone calls, emails, enquiries, rankings and more.

46+ happy dentists

Our results and experience

We’re recommended by dentists because they can trust that we’re the marketing partner that understands their world. We have the specialist skills and training to attract, nurture and convert the right patients who search for and value cosmetic procedures.

The Perfect Smile
The Gentle Dental
Bespoke Smile
Chapel Dental
Dorset Dental

Case studies

2,042 keywords on page 1
Month-on-month traffic increases every month of 2025.
2900% increase in traffic
In 4 years, we’ve gone from 1,000 users to 30,000+
1.44m+ visitors over 5 years
Highest organic search traffic for a dentist in the UK.

Advantages

We know our occlusion from our osseointegration

We’re often more successful than other dental marketing companies because we understand the industry and what patients want, which means we can create expertly crafted medical copy that informs, persuades and sells. 

We’ve worked with orthodontists, prosthodontists, periodontists, oral surgeons and more for over 18 years – helping them to achieve dental fame and recognition in their local area and nationally.

“I have worked with VCM for five years now. Initially, with one site and now a second site. They have to come to the rescue to build and position my new site with a suitable ranking on Google within months.”

Rated 5 out of 5

DR ALI RIFAI

The Gentle Dental & Myo Dental

Vanilla Circus have been working on my dental company’s website for the past year, and the results have been fantastic. Have always felt like our website is in safe hands, and the results have been excellent. 

Rated 5 out of 5

Dr Neil Woodhouse

Neyo Dental Specialists

Having worked with VCM for many years, I found their service to be impeccable, professional, and friendly, helping us create and optimise our online presence, which has been instrumental in the ongoing success of our business.

Rated 5 out of 5

Dr Philip McCauley

Dorset Dental Clinic

Effortless growth

keep your diary full

Monthly dental marketing

We start with a strategy

We build a clear strategy that maps out where you want to take your dental business and what needs to happen to get there. From this, we tailor an approach based on 17 years of experience and knowledge. 

What we need to know

  • Which patients you most want to target.
  • Where do they live?
  • Which treatments do you want to sell more of
  • Who are your main competitors?
  • What are your USPs

With this information

  • Find the keywords that result in a new
    patient acquisition
  • Ensure the pratice appear in the right Google searches
  • Have better content than your competitors
  • Have the right style and quality of web design to convert users into bums on seats.
How we work

Our team undertake every aspect of the work required to maximise on Google’s search traffic for your keywords. 

We use data to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.

How we work

Although all dentists and orthodontist clients are different, we have found that the best digital strategies contain creative and engaging content plans. In essence, search engine optimisation is content.

We concentrate on what your web visitor needs to know to be happy to book a treatment

We primarily target transaction intent. These keywords are most likely to result in a lead or a sale, and they may include the words book, buy, near me, location etc.

We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic: research, brainstorming, hard graft, analysis, and repeat.

We connect your business to a local audience

As with most bricks and mortar businesses, the one constant is their location.

The best place to start is often connecting with patients closest to your location. Many of our clients are based in Surrey, but we have optimised hundreds of pages for local towns all over the UK and Northern Ireland.

We believe in the closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.

We can execute a local customer capture strategy that is more effective than any other UK agency can offer and never limit your business to a certain number of locations or keywords. We have been doing this for 17 years.

We take your business to a national level

Often, once your local search is in place, it is time to go after the more significant traffic keywords.

How do we do this?

This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy.

Or put another way presents a page for every keyword a user could use to find your website.

This can take the form of blogs or advice to show expertise. Offers and discounts can be used to convert patients who may live further away from the practice. It can be by creating a complex problem section or simply offering a second opinion.

Fortunately, this resonates with what Google perceives as a ‘quality website‘.

How much does dental marketing cost?

From £995 per month.

Typical marketing spend for a practice with our agency is £1,350 – £2,850 per month. But you set the price within your budget. We offer short contracts, where you can give 30-day notice at any time.

How long does it take to market a practice?

Within 3 months you can expect a 25% traffic increase and 5% conversion rate increase. In 6 months, 50% more traffic and 8% more conversions. in 12 months 100%+ more traffic and 14% higher conversions.

How essential is SEO for marketing your practice?

All brick-and-mortar businesses need local SEO to target patients who live or work close to their practice.

Book a consultation. It is not with a TCO; it is with Benedict Sykes, who has 18 years of experience in dental marketing. 

We do it all, you just need to approve

We do the hard work so you don't have to

Benedict Sykes
John Graham
Max Walsh
Libby Smith
Martha Reynolds

Examples of our dental marketing