“We believe the future of the internet is less adverts and more organically ranked dental content that informs and inspires patients”

Dental Content Driven SEO

Since 2007, Vanilla Circus has helped dental practices establish themselves online and dominate local UK markets. We specialise only in organic traffic (no social or PPC), so we can take your practice to the top of Google without any advertising spending. We only offer Dental SEO. It’s what we’re known for.

Our fully comprehensive monthly Dental Marketing packages include SEO, Copywriting and Web Design.

What would you like to know?

How much does dental SEO cost?

From £995 per month.

Typical SEO spend for a practice is £1650 – £2250 per month.

Long Contract?
No, 30-day notice at any time.

Evidence You Can Do the Work
We currently work with 44 dental practices and have over 20 case studies and live Google results here.

How Long Does It Take

3 months

25% traffic increase
5% Conversion rate increase

6 months

50% traffic increase
8% Conversion rate increase

12 months

100% traffic increase
14% Conversion rate increase

Do dentists need SEO?

Yes, sorry. All brick-and-mortar businesses need local SEO to target patients who live or work close to their practice.

Book a free consultation.
It is not with a TCO; it is with Mr Sykes, who has 17 years of experience in dental marketing. You won’t regret it.

We know our Underbites from our Zirconia Implants

As a client, your company will have access to a Dental SEO team in Surrey who can make immediate changes, develop instant campaigns and support your wider offline marketing activities. Alongside this, clients can sit back and earn while we put the following services into action:

Dental SEO that works

More bookings without paying Google a penny

Dental Content By Copywriters

Page that convert seemlessly into patients

Stand Out from the crowd

Branding, templates & better web design

Plan For Success

Coherent dental SEO Strategies that have been tested over 44 times.

Monthly Dental marketing that keeps your Diary Full

We’re often more successful than other dental marketing companies because of our SEO processes, which have been honed over 17 years, and our knowledge of implants, ortho, perio and general dentistry.

1. We know your marketing problems

Your strategy is not working, or your current SEO company are not delivering.
You want to spend less money on Ads and acquire patients organically.
You want to see your practice above your competitors on the first page of Google for keywords that sell.

The first step in any project is to listen to what has worked and what hasn’t worked for you in the past.

2. We start with a strategy

We build a clear strategy that maps out where you want to take your dental business and what needs to happen to get there. From this, we tailor an approach based on 17 years of experience and knowledge.

What we need to know

Which patients you most want to target.
Where do they live?
Which treatments do you want to sell more of
Who are your main competitors?
What are your USPs

With this information

Find the keywords that result in a new
patient acquisition
Ensure the pratice appear in the right Google searches
Have better content than your competitors
Have the right style and quality of web design to convert users into bums on seats.

3. How we work

Our team undertake every aspect of the work required to maximise on Google’s search traffic for your keywords.

We use data to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.

How we work

Although all dentists and orthodontist clients are different, we have found that the best digital strategies contain creative and engaging content plans. In essence, search engine optimisation is content.

We concentrate on what your web visitor needs to know to be happy to book a treatment

We primarily target transaction intent. These keywords are most likely to result in a lead or a sale, and they may include the words book, buy, near me, location etc.

We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic: research, brainstorming, hard graft, analysis, and repeat.

4. We connect your business to a local audience

As with most bricks and mortar businesses, the one constant is their location.

The best place to start is often connecting with patients closest to your location. Many of our clients are based in Surrey, but we have optimised hundreds of pages for local towns all over the UK and Northern Ireland.

We believe in the closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.

We can execute a local customer capture strategy that is more effective than any other UK agency can offer and never limit your business to a certain number of locations or keywords. We have been doing this for 17 years.

5. We take your business to a national level

Often, once your local search is in place, it is time to go after the more significant traffic keywords.

How do we do this?

This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy.

Or put another way presents a page for every keyword a user could use to find your website.

This can take the form of blogs or advice to show expertise. Offers and discounts can be used to convert patients who may live further away from the practice. It can be by creating a complex problem section or simply offering a second opinion.

Fortunately, this resonates with what Google perceives as a ‘quality website‘.