Comprehensive dental marketing
Attract patients, deliver more treatments
Gain access to a dental marketing team in Surrey that can make immediate lead generation improvements, develop instant campaigns, and support your traditional dental marketing activities.
Dental Clients
We’ve worked exclusively with 46 dentists in the UK.
Dental projects
Successfully launched over 600+ dental SEO campaigns.
Dental keywords
Clients on page 1 for “All-on-4”, “Veneer Costs” and more.
Years experience
We’ve been working with dental practices for nearly two decades.
No ad spend required
SEO & AI optimisation
You’ve built a great clinic. Let's help you grow it.
- 1st Page Rankings
- AI Overviews
Vanilla Circus has helped dental practices establish themselves online and dominate local UK markets. We specialise in generating organic traffic through advanced AI-friendly dental SEO.
Our clients undertake more of the treatments they want and see more patients without even lifting a finger.
Problems we solve
- Lack of plan or clear direction
- New thinking and ideas
- Increase the Patient number growth
- Increase practice team motivation
- Save time and maximise ROI
46+ happy dentists
Our results and experience
We’re recommended by dentists because they can trust that we’re the marketing partner that understands their world. We have the specialist skills and training to attract, nurture and convert the right patients who search for and value cosmetic procedures.



















Advantages
We know our occlusion from our osseointegration
We’re often more successful than other dental marketing companies because we understand the industry and what patients want, which means we can create expertly crafted medical copy that informs, persuades and sells.
We’ve worked with orthodontists, prosthodontists, periodontists, oral surgeons and more for over 18 years – helping them to achieve dental fame and recognition in their local area and nationally.
“I have worked with VCM for five years now. Initially, with one site and now a second site. They have to come to the rescue to build and position my new site with a suitable ranking on Google within months.”
DR ALI RIFAI
The Gentle Dental & Myo Dental
Vanilla Circus have been working on my dental company’s website for the past year, and the results have been fantastic. Have always felt like our website is in safe hands, and the results have been excellent.
Dr Neil Woodhouse
Neyo Dental Specialists
Having worked with VCM for many years, I found their service to be impeccable, professional, and friendly, helping us create and optimise our online presence, which has been instrumental in the ongoing success of our business.
Dr Philip McCauley
Dorset Dental Clinic
Posted on veronica tribolati13/12/2022 Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.Posted on Tobiasku France13/12/2022 We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!Posted on Rachel Derby03/10/2022 I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.Posted on Raj Patel29/09/2022 Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the teamPosted on Victoria M28/09/2022 We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.Posted on Stuart Patterson28/09/2022 Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.Posted on Rosa Bennings20/05/2022 They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easyPosted on Emma Norton12/03/2021 If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) EmPosted on Brenda Roberts15/02/2021 Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!Google rating score: 4.5 of 5, based on 26 reviews
Effortless growth
keep your diary full
Monthly dental marketing
We build a clear strategy that maps out where you want to take your dental business and what needs to happen to get there. From this, we tailor an approach based on 17 years of experience and knowledge.
What we need to know
- Which patients you most want to target.
- Where do they live?
- Which treatments do you want to sell more of
- Who are your main competitors?
- What are your USPs
With this information
- Find the keywords that result in a newpatient acquisition
- Ensure the pratice appear in the right Google searches
- Have better content than your competitors
- Have the right style and quality of web design to convert users into bums on seats.
Our team undertake every aspect of the work required to maximise on Google’s search traffic for your keywords.
We use data to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.
How we work
Although all dentists and orthodontist clients are different, we have found that the best digital strategies contain creative and engaging content plans. In essence, search engine optimisation is content.
We concentrate on what your web visitor needs to know to be happy to book a treatment
We primarily target transaction intent. These keywords are most likely to result in a lead or a sale, and they may include the words book, buy, near me, location etc.
We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic: research, brainstorming, hard graft, analysis, and repeat.
As with most bricks and mortar businesses, the one constant is their location.
The best place to start is often connecting with patients closest to your location. Many of our clients are based in Surrey, but we have optimised hundreds of pages for local towns all over the UK and Northern Ireland.
We believe in the closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.
We can execute a local customer capture strategy that is more effective than any other UK agency can offer and never limit your business to a certain number of locations or keywords. We have been doing this for 17 years.
Often, once your local search is in place, it is time to go after the more significant traffic keywords.
How do we do this?
This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy.
Or put another way presents a page for every keyword a user could use to find your website.
This can take the form of blogs or advice to show expertise. Offers and discounts can be used to convert patients who may live further away from the practice. It can be by creating a complex problem section or simply offering a second opinion.
Fortunately, this resonates with what Google perceives as a ‘quality website‘.
From £995 per month.
Typical marketing spend for a practice with our agency is £1,350 – £2,850 per month. But you set the price within your budget. We offer short contracts, where you can give 30-day notice at any time.
Within 3 months you can expect a 25% traffic increase and 5% conversion rate increase. In 6 months, 50% more traffic and 8% more conversions. in 12 months 100%+ more traffic and 14% higher conversions.
All brick-and-mortar businesses need local SEO to target patients who live or work close to their practice.
Book a consultation. It is not with a TCO; it is with Benedict Sykes, who has 18 years of experience in dental marketing.
We do it all, you just need to approve
We do the hard work so you don't have to









