Getting to know your dental practice is our favourite part
We start with a conversation
- Where are you based and who are your competitors
- What dental treatments do you want to sell more of
- What are your USPs and how are we going to attract new patients
- What offers do you have and are you open to them
- What are your current results?
These are a few examples of the type of questions we ask to begin creating a plan and get a feel for how you run a dental practice.
In the first meeting, we also manage expectations and explain how we work and why we do what we do.
Find out what's holding your practice back
We need to ensure that our dental marketing work reflects both your values and your goals, and that we don’t currently work with any clinic in your area.
Once we have our initial meeting, the whole team sits down and reviews your website and current results to brainstorm ways to dramatically improve them.
We look at your current website’s
- Written content/Patient Journey
- Current results in Google and AI Answers
- Your domain’s history/website’s structure/backlinks
- Your core Google vitals (speed etc.)
- Ideas for or about current offers.
- Clarity of information/Contact points/Fees comparison
Once we have completed our brainstorming, we write a proposal and send it to you, complete with our recommendations.
Then we start work!
- Our contracts have 30 days notice so we begin at pace
- All tracking and Analytics/Search Console and GMB is configured
- This quaters plan of action is agreed with the client
- The process is always new content, Google/AI Optimisation, backlinks
- Reports and Zoom meeting take place at the end of every month
We are always here for our clients
We know what we are doing. We work without the need for constant input. During the week and at the end of the month, we swap information on what we have achieved and the new patient growth the practice has experienced.
Clients have access to live Google SERPs, and all reports track traffic, conversions, and backlink numbers so you can see the monthly improvements yourself. If there are any questions at any time, Mr Sykes is always available.
Thinking of joining Us?
We have made a concrete difference to so many dental clinics , and we believe we can do a better job of your dental marketing than any other agency in the UK.
Clients stay with Vanilla Circus Ltd for on average 4.2 years.
Enough of the sales talk, call 01483 921741 or send us an email and let’s arrange a call.
- You be the judge of whether we can help your dental practice grow.
If not, then we can part as friends, and you will have more information on your website and your competitors!
Read our Google Reviews
50+ happy dentists
We have been working with dentists and their local SEO for 19 years.
Methodology
We optimise your site by keeping the main treatment pages location-free. We add another section of the website that is not just optimised for dentist + [your location] but also for every location we believe patients would travel from.
- It is very organised, inexpensive and very easy to build on.
We can create pages for dentist + location, emergency dentists = location(s), Invisalign costs + location.
The level of competition (or the size of the location) typically determines how many pages are required for that area.
All the content is professionally written by copywriters and avoids any spammy SEO practices.
Content is believable, persuasive and on brand.
We track all events (calls, form submissions, clicks, emails, etc.) through Google Analytics. We set this up for you.
We refer to these as web conversions. At the end of the month, we report on many KPIs, of which conversions are only one.
Web conversions are then compared with data from the clinic’s principal or practice manager. How many new patients came to the practice this month, and how many “converted” into paying patients?
We do this by adding depth to your current content.
Whereas most dentists have a single page on implants, we expanded this into single implants, multiple implants, All on 4, implant-retained dentures, the process of getting an implant, aftercare, costs, and financing costs etc.
By developing the depth of the content, we not only answer every possible question a new patient could have, but we are perceived as more “expert” by Google (think E-E-A-AT).
We have been using this strategy for over 19 years with great success.
GMB optimisation is very simple and really just a matter of ensuring that your profile and services/location match exactly what they are on your website.
- Images and photos are the next priority. Who does not look at photos of a business they are about to visit!
Then it is a question of adding all of the relevant businesses and social information, including everything from parking to booking links. Products, blogs, and Q&As can all be added.
Reviews are really the main priority when talking about Google My Business optimisation. Get over 75, and you will appear higher in Google Maps (Source: ChatGPT, to be taken with a pinch of salt).
We are constantly encouraging our clients to reach out to their patients not only for a Google or Trustpilot review, but also, where appropriate, for before-and-after photos.
We advise on emails to send to patients, including treatments, offers, and discounts that can be collected if they leave a review.
There are any number of strategies that will work with happy patients. A number of our clients gain 10 a week.
What we can tell you is that a sign, “leave us a review,” will not work!
We need you to answer the questions above. Then we need access to WordPress, Google Analytics and Search Console.
We will need practice and dental images. We will also need the before-and-after images.
That is it. In the first 14 days, we will have agreed on a plan and be working on creating new treatment pages to attract new patients.
- We can create a content plan based on your treatment priorities and your location.
- We can write all the content to send to you to proof.
- We can design and upload all new content.
We are a hands-on agency and work quite happily without constant direction. We have done this over 600 times before.
We charge £80 per hour and sell hours in batches of 10 per month.
- You have a single overall strategist and account manager, Mr Sykes.
- You may deal with all of the team, a copywriter is assigned to your campaign and they will liaise with you regarding new content.
- The SEO team will work on optimising the site on-page for Google and AI, and off-page with backlinks and social media mentions.
Of course you can. We are very proud of our work. See case studies.
We don’t offer any advertising services; we are solely organic search experts. The only time we have ever had to let a client go was when a clear case of bullying was reported.
We are a happy, hard-working agency, and we work with some really great, enthusiastic dentists. We call them partners and some friends.
- We don’t offer advertising because we don’t believe there is any longevity or magic in Google or Facebook ads.
