What’s your plan to grow high-intent “near me / treatment + city” rankings?

They keep core treatment pages location-free, then build an organised location section targeting “dentist + location” and nearby feeder areas patients travel from, scaling the number of pages based on competition.

How will you track and attribute calls and form leads from SEO, and what does reporting look like?

They set up event tracking (calls, forms, clicks, emails) in Google Analytics, report monthly KPIs including conversions, and compare web conversions against practice data like new patients and how many become paying patients.

What’s your approach to reviews (ethically)?

They encourage systematic review outreach to happy patients (including Google and Trustpilot where appropriate) and can advise on patient email messaging and review-request strategies.

Who will do the work and how are hours allocated?

They work on an hourly basis sold in monthly hour blocks, with a single strategist/account manager plus an assigned copywriter and an SEO team handling on-page, off-page, and supporting mentions.

Can you show dental case studies?

They reference published case studies and position them as examples of results achieved for dental clients.

What will you not do, and what would make you fire a client?

They state they don’t provide advertising services, focusing on organic search, and note they have ended a client relationship in the past in response to a serious conduct issue.

Month-on-month growth without ads

How does it work?

Q: What’s your process for improving conversion rate on key pages?

They increase ‘depth’ by expanding each treatment into supporting pages and sections (e.g., process, aftercare, costs, finance, variants) to answer patient questions and strengthen perceived expertise.

Q: How will you handle Google Business Profile and local pack visibility?

They align Google Business Profile services and location details with the website, prioritise strong photo coverage, and add relevant business information such as parking and booking links, plus optional products, posts, blogs, and Q&As.

Q: What will you do in the first 14 days and what access do you need?

They need answers to discovery questions and access to WordPress, Google Analytics, and Search Console, plus practice imagery and before/after photos. In the first 14 days they aim to agree a plan and start creating new treatment pages.

Getting to know your dental practice is our favourite part

We start with a conversation

Where are you based and who are your competitors
What dental treatments do you want to sell more of
What are your USPs and how are we going to attract new patients
What offers do you have and are you open to them
What are your current results?

These are a few examples of the type of questions we ask to begin creating a plan and get a feel for how you run a dental practice.

In the first meeting, we also manage expectations and explain how we work and why we do what we do.

Call 01483 921741

Find out what's holding your practice back

We need to ensure that our dental marketing work reflects both your values and your goals, and that we don’t currently work with any clinic in your area.

Once we have our initial meeting, the whole team sits down and reviews your website and current results to brainstorm ways to dramatically improve them.

We look at your current website’s

Written content/Patient Journey
Current results in Google and AI Answers
Your domain’s history/website’s structure/backlinks
Your core Google vitals (speed etc.)
Ideas for or about current offers.
Clarity of information/Contact points/Fees comparison

Once we have completed our brainstorming, we write a proposal and send it to you, complete with our recommendations.

Then we start work!

Our contracts have 30 days notice so we begin at pace
All tracking and Analytics/Search Console and GMB is configured
This quaters plan of action is agreed with the client
The process is always new content, Google/AI Optimisation, backlinks
Reports and Zoom meeting take place at the end of every month

We are always here for our clients

We know what we are doing. We work without the need for constant input. During the week and at the end of the month, we swap information on what we have achieved and the new patient growth the practice has experienced.

Clients have access to live Google SERPs, and all reports track traffic, conversions, and backlink numbers so you can see the monthly improvements yourself. If there are any questions at any time, Mr Sykes is always available.

Call 01483 921741

Thinking of joining Us?

We have made a concrete difference to so many dental clinics , and we believe we can do a better job of your dental marketing than any other agency in the UK.

Clients stay with Vanilla Circus Ltd for on average 4.2 years.

Enough of the sales talk, call 01483 921741 or send us an email and let’s arrange a call.

You be the judge of whether we can help your dental practice grow.

If not, then we can part as friends, and you will have more information on your website and your competitors!

Read our Google Reviews

    
 
 
       Posted on Google  
   
   veronica tribolati 
 13/12/2022
 
 
  Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
  
 
      Posted on Google  
   
   Tobiasku France 
 13/12/2022
 
 
  We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
  
 
      Posted on Google  
   
   Rachel Derby 
 03/10/2022
 
 
  I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey.

Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me.  I find him very trustworthy and reliable and am happy to have found him.
  
 
      Posted on Google  
   
   Raj Patel 
 29/09/2022
 
 
  Delight to work with.  They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
  
 
      Posted on Google  
   
   Victoria M 
 28/09/2022
 
 
  We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
  
 
      Posted on Google  
   
   Stuart Patterson 
 28/09/2022
 
 
  Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
  
 
      Posted on Google  
   
   Rosa Bennings 
 20/05/2022
 
 
  They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
  
 
      Posted on Google  
   
   Emma Norton 
 12/03/2021
 
 
  If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English.

After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month.

We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors)
Em
  
 
      Posted on Google  
   
   Brenda Roberts 
 15/02/2021
 
 
  Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments.
Ben, Libby and Martha has been amazing!
  
 
  
  
 
 
   Google rating score: 4.5 of 5, based on 26 reviews

50+ happy dentists

Questions you may want to ask us

What’s your plan to grow high-intent “near me/treatments + [city]” rankings

We have been working with dentists and their local SEO for 19 years.

Methodology

We optimise your site by keeping the main treatment pages location-free. We add another section of the website that is not just optimised for dentist + [your location] but also for every location we believe patients would travel from.

It is very organised, inexpensive and very easy to build on.

We can create pages for dentist + location, emergency dentists = location(s), Invisalign costs + location.

The level of competition (or the size of the location) typically determines how many pages are required for that area.

All the content is professionally written by copywriters and avoids any spammy SEO practices.

Content is believable, persuasive and on brand.

How will you track and attribute calls + form leads from SEO and what does reporting look like?

We track all events (calls, form submissions, clicks, emails, etc.) through Google Analytics. We set this up for you.

We refer to these as web conversions. At the end of the month, we report on many KPIs, of which conversions are only one.

Web conversions are then compared with data from the clinic’s principal or practice manager. How many new patients came to the practice this month, and how many “converted” into paying patients?

What’s your process for improving conversion rate on key pages

We do this by adding depth to your current content.

Whereas most dentists have a single page on implants, we expanded this into single implants, multiple implants, All on 4, implant-retained dentures, the process of getting an implant, aftercare, costs, and financing costs etc.

By developing the depth of the content, we not only answer every possible question a new patient could have, but we are perceived as more “expert” by Google (think E-E-A-AT).

We have been using this strategy for over 19 years with great success.

How will you handle Google Business Profile and local pack visibility?

GMB optimisation is very simple and really just a matter of ensuring that your profile and services/location match exactly what they are on your website.

Images and photos are the next priority. Who does not look at photos of a business they are about to visit!

Then it is a question of adding all of the relevant businesses and social information, including everything from parking to booking links. Products, blogs, and Q&As can all be added.

Reviews are really the main priority when talking about Google My Business optimisation. Get over 75, and you will appear higher in Google Maps (Source: ChatGPT, to be taken with a pinch of salt).

What’s your approach to reviews—how you’ll help us earn more (ethically).

We are constantly encouraging our clients to reach out to their patients not only for a Google or Trustpilot review, but also, where appropriate, for before-and-after photos.

We advise on emails to send to patients, including treatments, offers, and discounts that can be collected if they leave a review.

There are any number of strategies that will work with happy patients. A number of our clients gain 10 a week.

What we can tell you is that a sign, “leave us a review,” will not work!

What will you do in the first 14 days and what access do you need from us?

We need you to answer the questions above. Then we need access to WordPress, Google Analytics and Search Console.

We will need practice and dental images. We will also need the before-and-after images.

That is it. In the first 14 days, we will have agreed on a plan and be working on creating new treatment pages to attract new patients.

We can create a content plan based on your treatment priorities and your location.
We can write all the content to send to you to proof.
We can design and upload all new content.

We are a hands-on agency and work quite happily without constant direction. We have done this over 600 times before.

Who will actually do the work (strategist, writer, developer), and how many hours pm are we allocated?

We charge £80 per hour and sell hours in batches of 10 per month.

You have a single overall strategist and account manager, Mr Sykes.
You may deal with all of the team, a copywriter is assigned to your campaign and they will liaise with you regarding new content.
The SEO team will work on optimising the site on-page for Google and AI, and off-page with backlinks and social media mentions.

Can you show 2–3 dental case studies

Of course you can. We are very proud of our work. See case studies.

What will you NOT do for us, and what would make you fire a client?

We don’t offer any advertising services; we are solely organic search experts. The only time we have ever had to let a client go was when a clear case of bullying was reported.

We are a happy, hard-working agency, and we work with some really great, enthusiastic dentists. We call them partners and some friends.