Ranking clients locally since 2007

Local SEO for dentists

Geo-targeted or Local SEO is our forte. There is an art to successfully ranking your website for every keyword + locality.

Advanced optimisation of Google My Business
On page content creation for local SEO optimisation
Optimisation for practice locality within a 20 mile radius
Convert more users into patients
Includes county and postcode optimisation

The rise of 'dentist near me' searches

As a brick-and-mortar business, local SEO is prioritised in dental marketing campaigns.

If you analyse your patient lists, you will see that the vast majority live within 5 miles of the practice. This does not mean we cannot convince patients to drive up to 20 miles if the price is right or the level of expertise is enticing. See dental marketing earning trust.

What Local SEO isn’t

Many believe local SEO is solely about Google My Business and being found on Google Maps. This is only a small part of local search optimisation and only really works when a patient is familiar with the dental practice’s name or brand.

See yourself in local search

we are experts at local SEO for dental practices and clinics

Our local SEO Service for dental practices is easily one of the most advanced in the UK and has been used by over 200 small business owners in the UK.

We are an agency that has been working in the field of geo-targeted SEO for over 18 years. We are well known in the industry for developing the very latest in optimising health websites for fixed locations.
We have worked on literally hundreds of websites both in the dental industry and in other industries ensuring that our client’s websites appear for searches that include keyword + location.

See evidence of this expertise.

Ranking #1 is Easy with VC

Gain & retain customers

If you compare a VCM website that has been optimised for a range of locations with an average dental SEO website that has been optimised, perhaps by a company that is not as proficient, you will see the difference.

Often, SEO targeting fixed locations is understood as adding the town’s name to the end of every H1 title on every page and ensuring that the meta data includes that location. Optimise Google My Business and build a few citation links, and you are finished.

Problem

This could work until a company like VCM works for your competitor; then we will beat you hands down for core keywords like dentist + location through to every dental treatment option + location. This would include everything from dental check ups +location, root canal to teeth whitening and porcelain veneers.

If local SEO was so simple you won’t be reading this page.

Local SEO Is Important for Your Business

Advanced website architecture to reflect local optimisation

The way we structure websites with geo-targeted optimisation is very advanced. The website offers many different means of attracting attention from patients who are looking for dentistry.

We build a section of the website that specifically targets keywords + location.

Depending on your level of competition in your area we can then expand that to include cosmetic dentist + location or dental implant + location etc.

Reach more patients willing to travel

Expanding your area

Specific sections for locations free the top of the website, treatment pages, etc., to compete for shorter tail searches like cosmetic dentist, dental implant and porcelain veneer where no location is appended to a search or where Google cannot define where an IP is located. This is particularly true of mobile searches.

It also works very well when you are expanding your patient catchment area.

There is no reason why your dental practice cannot attract patients from all over your county. It is just a question of appearing on the first page of Google rather than convincing that patient that you are the perfect dental choice for them.

How to improve your local ranking

Local is just the start

Local SEO is all about earning patient attention. It can be supported by location targeted social media for example.

However, being found is only one part of converting a user into a patient. The strategy behind our dental marketing at VCM is not just to attract any patient but to attract super patients.

Speak to the experts

Get in touch

You can also call us on 01483 921741 to chat about how we can help you achieve your current goals.

Local SEO: Maximise Your Local Search traffic

What is local SEO, and why is it important to lead generation?

SEO-created content

Get Local SEO working for you

Local SEO has a terrible name in the world of Google content. It is often seen as SEO-only pages, typically all the same, bar a change to the city name or postcode. Hidden pages for search engines.

Arrive in local listings

Why Is My Local Optimisation Failing?

There is a disdain for GEO or local content. There is a belief that Google will rank anything if you include the keyword plus the location and perhaps embed a Google map at the bottom.

Google Local Options

7 Factors that affect local SEO

Site architecture and URL structure
Internal and external linking
Use of location words in anchor text

Google Local Facts

6 Factors that do not affect local SEO as much as you think

Google local/Google my business entries
Developing Google local listing, images, blogs, offers
A physical address in an area

Google check-list

On & off page optimisation

Google looks for online signals that corroborate the claims you make within your localised business content.

Design & experience

UX & UI Optimisation

Google is looking at the design of your site, how long it takes to load and how users react to it.

Example Local SEO Results

1 In 3 Of Mobile Searches Relate To A UK Location

What we can offer your business

We offer a range of local SEO packages for various locations and areas. Costs start at £1950.00 + vat. for SEO for a small local business.

We have worked with businesses that want to tackle the whole of the UK and businesses, especially dentists and local shops that want to target a narrow 30-mile radius.

What affects the price?

The number of keywords
The number of locations
The competitiveness of the keyword
No of Backlinks require confirming locations

Complexities

It is not always possible to simply create a page for keyword + London (for example) to rank #1 in Google. We have to define London, i.e. Hammersmith, Fulham, Wimbledon, postcodes etc.

Then there are related keywords like dentist + London and cosmetic dentist + London. They are not the same.

Then we have to ensure that all the geo-targeted pages differ from each other.

Then we have to build backlinks from local websites to convince Google that we are where we say we are.

We hope we are giving you an idea of the complexity of local SEO. To beat the competition, you have to have better web pages and site structure and backlink profile than the competition.

Luckily, we have done 100s of times before

Give us a call, and we will explain how our process for local search success works and give you some tips and advice on the best methods to grow your local search presence. Interested? Call 01483 921741.

Experience, expertise and software

We have all the necessary tools for your local SEO to succeed and to track the results as we progress.

Checklist

We offer clients an effective checklist of what keywords and locations have been targeted and made live. It also includes backlinks that mention your target locations and the best tactics for optimising and maintaining your Google Business page (which used to be called Google Local.)

Is local SEO dead?

As nearly 1 in 3 of all Google mobile searches relates to a UK location, we hardly think so. Our data shows that the most popular pages on a number of client websites are the Geo-targeted pages that have been optimised for a keyword + location. Local SEO is still one of the best ways to connect with your target audience.

Local SEO Guide

Let Vanilla Circus guide your website down the local SEO road, where we help you achieve the goal of being found before your competition within Google.

Local SEO companies near me

What should a web user do when there are no keyword +location searches and a web user types a “near me” keyphrase? Google has IP Geolocation recognition; it knows and tracks your location by noting your IP address.

We can show you how to optimise for near-me searches and how to give users a page that is both relevant and persuasive.