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Expert in Digital Data Analysis

Google Analytics Service

Our analysis service tells dentists and practice managers what is and is not working. It helps create data-driven plans based on facts.

Without the right digital tools, set up and data you'll never be able to take your services further

Key Takeaways

  • We help dental practices set up and analyse Google Analytics so you can clearly see how people find your website and what they do once they arrive.

  • We focus on the metrics that matter most — like how many enquiries are generated, which pages convert best, and where traffic comes from — not just vanity numbers.

  • We also track how your site performs with AI search and voice queries, helping you understand visibility in AI-powered results and featured answers.

  • You get regular reporting and insights that feed back into your SEO and content strategy, so you can make smarter decisions and grow patient enquiries.

  • Our goal is to turn data into actionable recommendations, improving both your search presence and how well your site converts visitors into booked patients.

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GA4 Experts

Better data means better decision making

In our two decades of experience, we know that most of the time Google Analytics implementations do not always tell the full story, especially when you want to dive deeper into consumer behaviour and channel performance. 

That’s why putting experts in charge of your website’s data will not only ensure accurate results and findings, but will most certainly give your business the competitive advantage too.

Once your data is clean and accurate, our experts can uncover insights that drive a real competitive advantage that empowers your company with the right insights to make smarter and better business decisions that fuel and drive ambitious growth.

We’ll know everything there is to know about your users, from the devices they prefer to use, to how they move, navigate and behave when on your website.

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veronica tribolati profile picture
veronica tribolati
13/12/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
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Tobiasku France profile picture
Tobiasku France
13/12/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
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Rachel Derby profile picture
Rachel Derby
03/10/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.
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Raj Patel profile picture
Raj Patel
29/09/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
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Victoria M profile picture
Victoria M
28/09/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
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Stuart Patterson profile picture
Stuart Patterson
28/09/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
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Rosa Bennings profile picture
Rosa Bennings
20/05/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
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Emma Norton profile picture
Emma Norton
12/03/2021
Google star 1Google star 2Google star 3Google star 4Google star 5
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
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Brenda Roberts profile picture
Brenda Roberts
15/02/2021
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
More Than Just Demographic Reporting

Included in our Google Analytics service

  • Analytics health check: We’ll audit your current Google Analytics setup to ensure it’s collecting accurate data and reports on relevant metrics.
  • GA4 Strategy & implementation: We’ll take your analytics to the next level with optimisation and ongoing management.
  • Google Tag Manager: Implementing GTM and dataLayers cleanly across your digital portfolio so you can track the number of interactions users make with your website.
  • Analysis & reporting: Integrating your data to uncover insights that add real strategic value, we’ll be able to advise valuable recommendations and insights that drive impact.
  • Attribution modelling: Uncover how your marketing channels work to bring you customers and how effective they are, so you can best allocate budgets and investments in marketing services more effectively. 
  • Data visualisation: Unlock the power of your analytics and data with beautiful, easy-to-understand reports that inspire smarter strategies. Our consultants are specialists in Looker Studio, Power BI and Tableau dashboards.
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