Examples of our dental SEO process

What to expect from us

We create realistic timelines that outline the phases of our dental SEO strategies, from initial research and optimisation to ongoing monitoring and adjustments.

Together, we can set milestones to track progress and ensure the SEO strategy stays on course.

Key Takeaways

• You get a realistic SEO timeline (not vague promises): The page frames dental SEO as phased work — research, optimisation, then ongoing monitoring and adjustments — with agreed milestones to keep progress on track.

• Objectives are tied to revenue goals: Longer-term targets are positioned as being agreed up front to match your revenue forecast, so the plan is commercial, not “SEO for SEO’s sake”.

• Growth comes from expanding core treatment coverage: A key tactic is increasing the number of treatment pages (example given: from 15 to 50) so you can rank for more high-intent searches.

• Rank for competitive, high-value cosmetic terms: The page uses “cosmetic dentistry” as a visibility goal and shows how you’d prioritise treatments you want to sell more of (e.g., implants) using a structured content plan.

• Conversion and UX are part of the SEO plan: It highlights improving UX flow, increasing conversion rate (example: from 1% to 2%), and iterating based on the types of patients enquiring and where they’re coming from.

Next steps to take your website to number one

Longer-term objectives are agreed with the client in advance to match their revenue forecast, but often include:

1. Increase the number of treatment pages from 15 to 50.
2. Ranking on the first page of Google for competitive cosmetic treatments.
3. Improve the site’s UX flow by 33%.
4. Improve the site’s conversion ratio from 1 to 2%.
5. Improve the site’s design and imagery.
6. Once we have traffic and are generating patient leads, we establish a process to measure and evaluate how organic search traffic responds to the live web pages. We’ll dive into the type of patients enquiring and where they’re from. This is referred to as UX or user experience.

Successful outcomes, such as the percentage of users inquiring, dictate the success or failure of UX optimisation. Web design improvements are made on the fly as we work. We can design a new site from scratch should the need arise.

Appear in Google for ‘cosmetic dentistry’

Once we know the treatment priority list, we know which treatments to start. For example, if you want to sell more dental implants, we’ll create a custom dental implant content and copy plan that covers the following:

1. Dental implants (keyword traffic volume 20K)
2. Single implants (volume 50)
3. Multiple implants (volume 30)
4. All on 4 / All on 6 (volume 600)
5. Implant-Retained Dentures (volume 600)
6. Implant-Supported Bridges (volume 150)
7. Mini Implants (volume 150)
8. Missing Teeth (volume 1K)
9. Missing Front Teeth (volume 200)
10. Missing Back Teeth (volume 70)
11. Dental Implant Costs (volume 4.6K)
12. Procedure & Healing Stages (volume 600/600)
13. Maintenance & Aftercare (150)

Interested? Give us a call.

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