How to grow a practice or clinic with SEO
SEO can be far more successful than adverts for selling cosmetic dentistry. This is because SEO encourages potential patients to visit your website and establish a connection with your brand.
Adverts and forms, well, it could be any practice; I am not bought in.
Advantages of SEO for dentists
- 93.25% of UK patients choose a dentist that appears on the first page of Google.
- Search Engine Optimisation (SEO) is essential because it has been proven far more effective than PPC or Facebook ads in turning leads into new patients.
The local component of Google’s index
High-traffic blog traffic from all over the world is a complete waste of time; it is vanity. It looks good. But it doesn’t put bums on seats. If a user is based more than 30 miles from the practice, they are unlikely to buy from you.
One SEO priority for all new clients is connecting to the local audience:
- We ensure that our clients rank for every variation of the dentist (e.g., cosmetic, general, emergency, local) and their respective locations. (Think ‘near me!’)
- We then need our client to rank every possible treatment in general dentistry (root canal treatments, fillings, and crowns) and location.
- We can also be trusted to optimise GMB (Google My Business)
- We create new pages and sections for our clients’ websites to optimise their rankings for local SEO keywords and locations. We then ensure that these quality pages are regularly updated and expanded on. Positive Local SEO is not about adding a city or town name to a meta tag.
How long does dental SEO take?
SEO is about hurrying up and waiting. We do not control Google.
- However, with existing business websites that have been around for more than a year, the effects of new content and local optimisation are very fast.
- Within 90 days, we expect your website to rank within the top 3 positions for all relevant keywords, including location-specific terms, and to win the battle for local patient traffic.
Our experience can get you there quicker, with content
Vanilla Circus has been writing dental content for over 10 years and is well-versed in the treatments and terminology. We consider ourselves knowledgeable, as any TCO and possibly more so than practice managers.
- We have an excellent reputation among dentists as a leading digital marketing agency that knows one end of a toothbrush from the other.
This means you will have an unfair advantage over your competition, which might have employed non-dental expert content writers!
How much does it cost?
- Vanilla Circus’s current hourly cost is £80.00 per hour.
- Most projects require a minimum of 20 hours of work pcm.
- The majority of projects start converting the larger ticket items after month 12.
The yearly SEO cost to a dental practice is approximately £26,400 (+ VAT) per annum.
What’s the ROI?
It is important to remember that not all SEO results and successes can be measured in pounds and pence. Examples would be:
- Higher traffic amounts would continue even after SEO was switched off
- The practice would have a larger, more detailed website that is far better at converting customers
- The practice would have enjoyed greater exposure online and popularity. More people would have heard of your Brand.
- The value of practice increases as it attracts more patients and has a better website.
For every £1 you spend on dental SEO services, you receive £ 2.80 in return/- the lifetime value of your patients.
Within the first year, we aim to generate over £10,000 worth of new patient revenue per month, starting from the first three months.
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