Tailored expert guidance: Provides strategic SEO consulting to help you make high-impact decisions without guesswork.
AI-ready strategy: Includes optimisation for AI-generated search results and rich answers — helping your practice show up in more places beyond traditional listings.
Actionable, data-driven insights: Focuses on clear recommendations based on performance data, competitors, and search behaviour.
Boost visibility & patient enquiries: Designed to improve rankings, traffic quality, and conversions from organic search.
Ongoing support and clarity: Offers a collaborative approach with transparent reporting, prioritised tasks, and guidance as your SEO evolves.
Our top SEO consultant is Benedict. He has over 25 years of experience advising both household names and dental practices across the UK.
His talent is identifying what is missing or wrong with a dental website and why Google is not rewarding that content with organic search traffic be it AI summary or low SERP position.
Benedict is an expert in current SEO and, more importantly, in anticipating and predicting how Google’s algorithm will evolve in the future.
He has a unique ability to translate content and code into web entities that Google positively recognises and rewards with improved search visibility and organic traffic.
GEO (Generative Engine Optimisation) is now a thing. Exactly how Gemini interprets a user’s search query is something that hopefully will improve. One thing we notice is that Google’s AI responses are not very good at understanding users’ intent. I.e. do they just want an answer to how to question or are looking to buy a bicycle.
Google no doubt will improve. The difficulty is how to ensure that our clients’ websites and brands are included in their AI summaries.
It is not as simple as optimising a website using a conversational tone, more stats and data and some structured markup.
How can we deal with zero-click searches, and what else can we be doing?
These are the types of questions that Benedict gets to consult on every day. Benedict is available on a consultative contract basis or on a one-off project similar to a freelance role.
Call 01483 921741 and ask to speak to him. He is always at his desk or in the server room!
AI chatbots are about understanding questions and giving answers based on pre-learned data. The P in ChatGPT stands for pre-trained. What this means is that although OpenAI is always learning, it does not have all of the information available on the Internet in its databases.
For example, if you search ChatGPT, you are actually searching Bing.
AI does not make search engines redundant; all it does is heat up the battle for search dominance between Google and Microsoft. More here.
Although there are far more ways and methods to include your website and content in AI search than simple optimisation of content and code.
The term is somewhat misleading, as you naturally require a consultant who is both an expert and knowledgeable in Google’s SEO, as well as Bing SEO, and, of course, what is referred to as AI SEO.
Benedict has been studying AI and large language models for over 10 years.
