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we work with 50+ dentists

Elevate your dental practice's online presence

Over the last 19 years, we have developed a comprehensive 360-degree range of SEO services to ensure your dental practice is found on the first page of Google for both local patients and for more complex cases where patients are prepared to travel.

Save time by using a single dental marketing company, like Vanilla Circus, that offers everything from web design and updates to copywriting and backlinks. Explore our full range of dental SEO services (your monthly package includes them all):

Keyword Research
We’ve analysed dental keywords and technology for 19+ years, using Google Trends to track patient demand. Bonding has recently surged, alongside searches for treatments, concerns like yellow teeth.
SEO Copywriting
Vanilla Circus are specialist dental and medical copywriters who don’t need briefing on the rules. Our expertise goes beyond the average TCO, with 71% of dental keywords ranking on page one of Google.
Competitor analysis
We know dentistry inside out. We’re familiar with the BACD and GDC guidance, keep up with industry news, receive Dentistry magazine, and subscribe to marketing updates from over a thousand proactive UK practices.
Conversion tracking
At the end of each month, we report on enquiries generated via the website. Using GA4, we track conversions from phone calls to emails and every client has a one-hour Zoom call to review performance.
On-page optimisation
Strong optimisation paired with quality content helps secure first-page rankings for a wide range of keywords. 5,000 dental blogs and treatment pages optimised monthly.
Futureproof Link building
We maintain extensive databases of dental specific link building opportunities, setting us apart from generic providers. Our links come from genuine dental publishers to build authority, not spam signal.
Local Dental SEO Services
Want to rank for “Dentist in X”? We’ve been refining our approach since 2007, developing a superior, efficient local SEO system that outperforms standard providers. Within a month, you’ll be visible in Google.
Technical SEO to fix errors
Technical SEO is the foundation of a high performing dental website. We optimise your site’s speed, structure and code so Google can crawl, index and rank your pages properly.
AI answers optimisation
We structure content so it can be understood, trusted and cited by AI systems, using clear treatment pages, strong topical authority and precise schema markup.

Our ranking results per practice

Case studies

2,042 keywords on page 1
Month-on-month traffic increases every month of 2025.
2900% increase in traffic
In 4 years, we’ve gone from 1,000 users to 30,000+
1.44m+ visitors over 5 years
One of the highest organic search traffic for a dentist in the UK.

Key Takeaways

  • Comprehensive SEO that drives enquiries: The service includes keyword research, on-page optimisation, content creation, technical SEO and link building — all designed to improve visibility and turn visitors into patients.

  • Attract the right patients: Focuses on ranking your practice for high-intent treatments, issues and FAQ searches that are more likely to convert into bookings.

  • Monthly tracking and strategy: You get ongoing conversion tracking and monthly strategy calls, so you can see how many enquiries your SEO delivers and improve performance over time.

  • Integrated local and technical support: Includes local SEO (e.g., “dentist in X”), site architecture work and web design support so your site is built to be found and to convert.

  • AI and modern search readiness: While the page doesn’t centre on AI, its investment in structured, patient-led content and technical SEO naturally supports visibility in modern search experiences — including featured answers and AI-generated summaries.