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Build your patient base monthly

The correct way to bring in new patients

Every dental practice we’ve ever worked with wants new patients – but they’re not always the right kind. Most end up with time wasters, no-shows, out-of-area enquiries and empty clicks. Instead, they should be investing in marketing that attracts patients who fit your practice, accept treatment, and keep coming back. Enter Vanilla Circus Dental Marketing.

We don't just provide you with traffic and clicks, we work to help fill your appointment book with high-value patients, who make every hour in the chair profitable.

We know your audience inside out

The type of patients we target

While retention is the best way to boost profits, growing your patient base with new high-value cases is what keeps your job exciting.

Each month, we’ll work to drive new patient numbers to bring you the types of cases that get you out of bed and to the chair every morning. Our concern is to increase your profitability per chair and bring you cases that can be worth £20,000+. 

Practices we work with don’t just generate more leads, they get more of the patients they want, with enquiries doubling typically within 90 days, and 4 years later, they enjoy a predictable and constant flow. One practice in London receives over 600 enquiries per month. 

How and who’ll we target:

  • Complex cases and patients looking for a second opinion
  • Referrals from other dental practices and dentists
  • New adult patients and families
  • New cosmetic cases, specialist treatments and implant dentistry
  • Patients searching for modern orthodontic solutions

Book a free new patient strategy call today with our agency – we’ll audit your current new patient journey, compare it to your competitors, highlight the easiest and biggest opportunities and deliver and execute a practice growth roadmap to keep new patients coming through the door.

What dentists tell us & how we solve it

Leads not turning into patients

Google ads doesn't work

Patients clicking on the top of Google for an ad are not always the right type of patient. They want fast solutions and typically make decisions impulsively. Instead, we target questions patients research on their buying journey and weave your expertise into this.

The competition gets all the cases

My competitors are busy

Your competition might just rank for better keywords than you do – they could be number one for “All-on-4”, where you might be on page 2. We build entire sections full of information to show Google, you’re truly the credible source.

Patients live too far away

The wrong leads

It’s all about Local SEO and patient targeting. For cosmetic work, patients are likely to travel 30 miles – some even further for the right price and right dentist. We help you weed through out-of-area patients, for example, with online forms that make it clear to patients when they enquire. 

You've tried it and wasted money

SEO didn't work

This is a common one, with the industry full of self-taught cowboys, but don’t let it put you off. When it works, it works. You need to invest in a company like ours, which can present you with a long-term strategy that goes beyond keywords and can show you results within 90 days.

What's included

Our new patient growth strategy

  • Fast, mobile-friendly, well-designed websites
  • Pop-ups, banners and graphics to showcase expertise
  • Local SEO to target patients within 10-30 miles
  • Full website copywriting to improve rankings and conversions
  • Authority-building blogs that answer patient questions (100s convert)
  • Showcasing your reputation at every opportunity
  • Understanding your demographic and what they need to know from you
  • Monthly meetings to assess your numbers, quality of leads and next steps
  • Live chat operated by humans to pre-qualify patients
  • Setting up multiple streams of booking
  • Clear ROI reporting at the end of every month with every call, form and booking tracked so you can understand your cost per new patient.
2,042 keywords on page 1
Month-on-month traffic increases every month of 2025.
2900% increase in traffic
In 4 years, we’ve gone from 1,000 users to 30,000+
1.44m+ visitors over 5 years
Highest organic search traffic for a dentist in the UK.