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Build your patient base monthly

The correct way to bring in new patients

Every dental practice we’ve ever worked with wants new patients – but they’re not always the right kind. Most end up with time wasters, no-shows, out-of-area enquiries and empty clicks. Instead, they should be investing in marketing that attracts patients who fit your practice, accept treatment, and keep coming back. Enter Vanilla Circus Dental Marketing.

We don't just provide you with traffic and clicks, we work to help fill your appointment book

Key Takeaways

  • We help dental practices attract the right new patients, not just more website traffic.

  • We focus on high-value patients who accept treatment, return regularly and improve practice profitability.

  • We target patients for complex treatments, referrals, adult and family dentistry, cosmetic care and modern orthodontics.

  • We offer a free new-patient strategy call to review your current journey and build a clear plan to increase enquiries and bookings.

We know your audience inside out

The type of patients we target

While retention is the best way to boost profits, growing your patient base with new high-value cases is what keeps your job exciting.

Each month, we’ll work to drive new patient numbers to bring you the types of cases that get you out of bed and to the chair every morning. Our concern is to increase your profitability per chair and bring you cases that can be worth £20,000+. 

Practices we work with don’t just generate more leads, they get more of the patients they want, with enquiries doubling typically within 90 days, and 4 years later, they enjoy a predictable and constant flow. One practice in London receives over 600 enquiries per month. 

How and who’ll we target:

  • Complex cases and patients looking for a second opinion
  • Referrals from other dental practices and dentists
  • New adult patients and families
  • New cosmetic cases, specialist treatments and implant dentistry
  • Patients searching for modern orthodontic solutions

Book a free new patient strategy call today with our agency – we’ll audit your current new patient journey, compare it to your competitors, highlight the easiest and biggest opportunities and deliver and execute a practice growth roadmap to keep new patients coming through the door.

What dentists tell us & how we solve it

Enquiries not turning into patients

Google ads doesn't work

Patients clicking on the top of Google for an ad are not always the right type of patient. They want fast solutions and typically make decisions impulsively. Instead, we target questions patients research on their buying journey and weave your expertise into this.

The competition gets all the cases

My competitors are busy

Your competition might just rank for better keywords than you do – they could be number one for “All-on-4”, where you might be on page 2. We build entire sections full of information to show Google, you’re truly the credible source.

Patients live too far away

It’s all about Local SEO and patient targeting. For cosmetic work, patients are likely to travel 30 miles – some even further for the right price and right dentist. We help you weed through out-of-area patients, for example, with online forms that make it clear to patients when they enquire. 

You've tried it and wasted money

This is a common one, with the industry full of self-taught cowboys, but don’t let it put you off. When it works, it works. You need to invest in a company like ours, which can present you with a long-term strategy that goes beyond keywords and can show you results within 90 days.

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veronica tribolati profile picture
veronica tribolati
13/12/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
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Tobiasku France profile picture
Tobiasku France
13/12/2022
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We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
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Rachel Derby profile picture
Rachel Derby
03/10/2022
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I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.
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Raj Patel profile picture
Raj Patel
29/09/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
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Victoria M profile picture
Victoria M
28/09/2022
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We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
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Stuart Patterson profile picture
Stuart Patterson
28/09/2022
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Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
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Rosa Bennings profile picture
Rosa Bennings
20/05/2022
Google star 1Google star 2Google star 3Google star 4Google star 5
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
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Emma Norton profile picture
Emma Norton
12/03/2021
Google star 1Google star 2Google star 3Google star 4Google star 5
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
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Brenda Roberts profile picture
Brenda Roberts
15/02/2021
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
What's included

Our new patient growth strategy

  • Fast, mobile-friendly, well-designed websites
  • Pop-ups, banners and graphics to showcase expertise
  • Local SEO to target patients within 10-30 miles
  • Full website copywriting to improve rankings and conversions
  • Authority-building blogs that answer patient questions (100s convert)
  • Showcasing your reputation at every opportunity
  • Understanding your demographic and what they need to know from you
  • Monthly meetings to assess your numbers, quality of leads and next steps
  • Live chat operated by humans to pre-qualify patients
  • Setting up multiple streams of booking
  • Clear ROI reporting at the end of every month with every call, form and booking tracked so you can understand your cost per new patient.
2,042 keywords on page 1
Month-on-month traffic increases every month of 2025.
2900% increase in traffic
In 4 years, we’ve gone from 1,000 users to 30,000+
1.44m+ visitors over 5 years
Highest organic search traffic for a dentist in the UK.