We’re forward-thinking, result-driven and versatile.
Do you need to develop your brand identity? Do you want to turn your local dental practice into something national and recognisable? Or do you simply want to stand out in your local markets? You need branding.
Vanilla Circus is a full-service digital marketing agency for dentists that want to achieve the improbable. One way we can do this is through branding, a service we offer to local businesses in Surrey looking to break out of their box, change perceptions, and reach a whole new level of customers.
We’re an award-winning digital-first creative marketing agency in Surrey that brings practices to life with clever branding, beautifully crafted identities and websites, and the execution of intricate campaigns that allow your business to level up.
Our primary goal is to empower ambitious dentists to understand how to unlock their brand’s potential, make a difference in their industries, and outperform their competition. Contact us.
When we work with your dental practice, we’ll manage your complete digital portfolio, from your website to your branding. We’ll also help you develop your brand and values, ensuring consistency across all channels.
The most important branding stage is building your brand identity and ensuring consistency across all platforms and materials. This includes logos, colours, typography, fonts, visual style, and aesthetics.
We’ll assemble tangible brand assets and elements representing your brand, from business cards to letterheads to packaging, digital social media graphics, web design and site copy.
Creating your brand messaging involves defining your brand’s messaging strategy, which includes your voice and tone.
This strategy will span taglines, slogans, ad messaging, and other key messages that convey your values or brand personality.
We’ll carefully determine where your brand fits in the market and how it differs from your competitors. This will involve identifying your target audience, building their profiles, understanding their likes, dislikes, and needs, and positioning your brand to meet those needs uniquely.
Brand storytelling involves crafting compelling narratives about your brand’s history, mission, and values. This helps create an emotional connection with your audience and further sets you apart from your competitors.
We’ll perfect every customer interaction with your brand, from visiting your website to engaging with your social media content. Ensuring consistent and positive brand experiences at each touchpoint is crucial for retaining customers and building brand loyalty.
We’ll create a set of rules and standards that dictate how your brand should be represented visually and verbally at all times. These brand guidelines ensure consistency across all communicative channels to help maintain the integrity and values of your brand identity.
Once your brand is established, it’s essential to continuously track and monitor how patients perceive it in order to adapt your strategy accordingly. Parts of this service might involve tracking your social media mentions and conducting customer surveys.
We define your practice brand identity and values, keeping messaging consistent across every channel.
We create brand assets and visuals: logos, colours, typography, web design, print collateral and social graphics.
We develop your tone of voice and positioning through audience profiling, key messages, taglines and brand storytelling.
We produce brand guidelines and monitor perception over time, including reputation management and feedback tracking.
