All the web and social traffic in the world is of no use if the website is poor and the visitor is not convinced of the following being true:
Remember web visitors have a finite attention span of a few seconds and if the information they are looking for it no clearly indicated they will bounce. There is a huge difference between information being on a website and being easily found or clearly communicated.
Trust is translated into internalised questions:
Enticements, evidence of being patient-centric
If we can successfully harness honestly earned web and social traffic to a website that emanates trust, reliability, expertise and value, we will convert more of the right type of patients, super patients who will help the practice grow from strength to strength.
We have done this more than 50 times over 18 years.
We help practices convert more visitors by making “can you meet my needs?” clear in seconds (treatments, outcomes, differentiation).
We structure websites to reassure patients by providing clear location/transport/parking; opening hours; credentials (e.g., GDC/CQC); team bios; policies; and easy-to-find enquiry options.
We strengthen credibility through transparent pricing/finance options, plain-English patient benefits, empathy-led messaging, and accessibility for nervous or less-able patients.
We add proof and polish: reviews, before/after, video, case studies, awards/media mentions, plus strong design, speed, mobile UX and up-to-date visuals.
