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What are super patients?

Our successful dental marketing is about attracting more super patients through sustained SEO Marketing & traditional dental marketing.

Key Takeaways

  • We help you attract and keep high-value “super patients” — those who accept treatment, refer others and return regularly.

  • We focus on identifying the types of patients most valuable to your practice and tailoring your messaging and channels to reach them.

  • This involves clear treatment information, targeted SEO and content, and conversion-focused messaging so new visitors become booked patients.

  • We analyse your existing patient base to understand behaviour and identify opportunities to strengthen retention and referrals.

  • You can start with a strategy call to develop a plan to attract and retain more of these ideal patients.

Super patients vs sub patients - you choose...

We are experts at local SEO for dental practices and clinics

Super Patients

  • Loyal to practice.
  • Financially secure/employed.
  • Show up on time.
  • Have ties to the area the practice is in.
  • Regular dental care.
  • Open to both cosmetic and general dentistry.
  • Polite and respectful.
  • Follow dental health advice.
  • Good communication.
  • Best ambassadors: promote practice to friends & family.
  • Refer other super patients.
  • Leave good reviews.
  • Pays bills on time.

Sub Patients

  • Use the practice once.
  • Price sensitive.
  • Need offers to convert.
  • They are transient and likely to move location.
  • Don’t follow oral hygiene etc.
  • Likely to be a no-show.
  • Last-minute cancellations or turn up late.
  • More likely to leave poor reviews.
  • Do not convince other patients.
  • Late payers.

Super patients leads to

An increase in

  • The number of other super patients.
  • Higher revenue and profits.
  • More positive treatment outcomes.
  • Improved patient satisfaction.
  • Better Time management.
  • Improved working atmosphere.
  • Positive reviews.
  • Happier staff and dentists.

A decrease

  • Dentist Stress.
  • Difficult patients.
  • No-shows and late patient numbers.
  • Issues with patient communication.
  • Poor reviews.
  • Higher staff turnover.
  • Dental complaints.

3 simple steps

Earn
Attention
Gain traffic to your website through SEO, Socials & traditional marketing.
Step 1
Earn
Trust
Ensure your website demonstrates
trust and patient-centricity.
Step 2
Earn Super Patients
Super patients make being a dentist rewarding & profitable.
Step 3
The path to happy dentists

Super patients imperative to success?

  • 80% of your revenue is generated by 20% of your patients

Super patients make you a better dentist and a better business owner. They reduce stress and make your dental practice a more attractive workplace.

The more super-patients you attract, the more you gain through word of mouth and the less you spend on marketing and advertising.

How to gain super patients?

The process begins with earning their attention.

Speak to the team

Interested?

You can also call us on 01483 921741 to chat about how we can help you achieve your current goals. 

We are Vanilla Circus Dental, a UK dental SEO and marketing agency established 2007
We been doing it for 18 years

Dental case studies

2,042 keywords on page 1
Month-on-month traffic increases every month of 2024.
2900% increase in traffic
In 4 years, we’ve gone from 1,000 users to 30,000+
1.44m+ visitors over 5 years
Highest organic search traffic for a dentist in the UK.