Is influencer dental marketing worth it and still relevant for dental practices? Sometimes – but only after you’ve nailed the one channel every patient uses first: Google. As organic search specialists, we build predictable, compounding growth through search before layering other tactics such as influencer marketing.
When a patient chips a tooth or is considering teeth whitening for a wedding, they don’t open Instagram or TikTok to compare dentists or locate a practice nearby.
Instead, they’ll Google or AI “dentist near me” or “teeth whitening London” – that’s the difference behind a search with intent, or being influenced by something as you scroll by (which relies on chance).
If you don’t begin by dominating Google and AI answers, where ready-to-buy patients are waiting, then you’ve got a gap in your strategy.
Below, we’ll delve deeper into how influencers can benefit your brand and how to utilise them effectively.
Influencer marketing works with want dentistry as opposed to need dentistry. Treatments like teeth whitening, porcelain veneers, bonding and smile makeovers.
We’re not downplaying influencer marketing, or even social media marketing for dental practices in general. But it has its time and place.
But in this day and age, where every other post is an ad, influencer marketing and attention are fleeting.
The hype was many years ago – now patients are all too aware of the marketing ploys, which can save your practice thousands, when you could create content and post it yourself.
Evidence shows that conversions work best when your Google presence is strong. However, that said, influencer marketing can work if you find the right influencers, with the right audience you wish to target.
Influencer marketing can be worth it, if:
If you’ve got a good dental SEO Marketing foundation and are ready to begin testing influencer marketing, follow these steps:
We’ve worked with dental practices and led their marketing for nearly 20 years. It has always been our stance that all marketing efforts should begin and end with Google, with influencer marketing being treated as a bolt-on, not a foundation or reliance. Once your organis search is beginning to compound – with rankings, reviews and content doing all the heavy lifting, you can then begin influencer activity to drum up demand for both cosmetic and orthodontic services.
We treat influencer marketing as a bolt-on, only after strong Google visibility and organic search foundations are in place.
We use influencers to build awareness for elective treatments (e.g., Invisalign, whitening, bonding) and generate reusable assets (Q&As, patient stories, reviews).
We keep it measurable by selecting local creators and using tracked landing pages, conversion tracking, and unique codes/forms.
We run tight tests: one treatment goal, one optimised landing page with a single action, local (often micro) creators, strict KPIs, then benchmark performance against organic search.
