With the increasing use of generative AI in dental marketing, we use the technology to hyperpersonalise marketing materials and better utilise patient data to improve and iterate on existing dental practice marketing strategies.
Before ChatGPT became a household name, AI has long been used in our dental marketing process and strategy.
With a history of helping companies like yours analyse data and patient behaviour patterns to identify the best leads and automate tasks, we reduce the cost of our clients’ projects by utilising certain AI automations and processes. But content generation is not one of them.
With AI’s recent development of large language and diffusion models, it can now more closely emulate how humans communicate through copy and visualisation, which means it can create content as well as analyse data.
As a leading dental SEO company for over 18 years, we’re recognised for our exceptional copy and content creation that consistently ranks number one, and it’s all been historically human-generated.
So, how now, are we reacting to the major development – and better yet, how do Vanilla Circus use this advancement to leave a mark on your patients?
Google’s guidance on AI-generated content and stance has always been to prioritise good quality content, regardless of the source. But our tests show that Google rewards human-generated copy over AI-generated copy – because it’s original, informative and most importantly, new. However, from a data and visual perspective AI still has a chance.
So, for now, we won’t let ChatGPT write your treatment pages or blogs, so we can maintain high information quality and overall helpfulness of your content on Search Engines. But we can implement it elsewhere…
AI is not the futuristic concept you think it is. While it is helpful, it only works as smartly as the person powering it. With our experienced dental marketers, we use the tool to shape how your patients engage, analyse your data, and in turn, optimise your processes.
Explore how we use artificial intelligence to attract and retain more patients strategically within our SEO and full digital marketing service:
AI can successfully analyse patient data to find ideal demographics and typical behaviour patterns to assist in better lead generation. Dental practices using this process can target adverts more precisely and increase conversion rates.
We see them on dental websites already like EnquiryBot where AI-powered chat bots can provide instant responses, answer questions and assist in helping book appointments and consultations.
AI has the ability to forecast pastient needs and treatment trends all while using historical data, which will help you create timely and relevant campaigns.
AI segments patient lists and personalises email content based on behaviour and preferences. It can also optimise send times to boost open and click rates.
We’re being asked a lot of questions right now about AI in search, which is one of the most significant changes that will end up reshaping the search landscape as we know it.
With new tools like Google’s Search Generative Experience (SGE) and other AI-powered search models, patients are receiving direct answers to questions without having to click through to your website – but informational search has always been the same. Users could see answers in featured snippets, in the most frequently asked questions, and even in metadata.
For transactional search, the landscape remains much the same, and if it generates interest, then you gain a click. That said, there are small changes you can make to stay ahead and ensure your SEO strategies always adapt to the AI-influenced search experience – and again, it’s with structured, trustworthy and relevant content.
