- Social media strategies
- Daily interactive posts
- Branded graphics and videos
- Informative and educational posts
Key Takeaways
We create custom social media content (posts, branded graphics, videos) for platforms like Instagram, Facebook and Twitter.
We focus on organic engagement and brand awareness, not paid ads or boosted posts.
We tailor content to your target audience so it feels human and on-brand, helping build trust and credibility.
We use social media as part of a wider marketing strategy — it supports visibility and loyalty, but isn’t presented as a standalone growth engine.
Insert your brand into ongoing conversations on channels like Twitter, Instagram & Facebook.
Social media marketing is everywhere in our connected world, and as a dental practice owner with growth and success on their mind, we don’t blame you for not wanting to be left behind.
As a marketing agency, we use social media marketing to interact with customers, build a brand, drive website traffic and increase sales.
But we’re unlike any other marketing agency. We specialise in organic or free traffic, so our clients never have to cover additional advertising expenses when working with us.
We’ll never ask you to boost a post or run an advert on Facebook, Instagram, X or TikTok because you won’t have to.
No AI content ever
No automation, ever
We’re human, which is one of our best skills.
Emotive marketing can increase sales by 23%, and on platforms where you can create a huge visual impact, using AI-generated content to act human is a huge error.
Our marketing experts and social media managers create audience profiles and graphics, videos, posts, and reels that speak to your target audience specifically. With a clear understanding of your business, service, team, and customer, we can deliver well-rounded social campaigns that are on-brand and make sense to the practice.
For example, we never waste time on posts that would not result in a sale. Our marketing agency will promote your practice on social media for free as part of our dental SEO package.
Examples of our social media marketing
How to do Social Media Marketing Effectively
We’re truly social data-led
Hundreds, if not thousands, of digital marketing agencies will tell you they’re data-led. But are they really? While we offer social media marketing in our wider marketing packages, we never offer it as a stand-alone service. The data tells us it’s not enough to drive growth or sales (alone).
- Part of our commitment to transparency is not to guarantee our clients that social media will revolutionise their dental practice overnight.
We know from past campaigns that social media has the potential to be the third-largest referrer of traffic, but views, likes, comments and shares are not sales. Users interact minimally with your practice during their entertainment search. Advertising to them is a shot in the dark.
For example, we recently tested this. During the first 90 days of 2025, we recorded no conversions from social media users. However, organic search conversions and AI were in the thousands.
Social media is an important signal. It portrays you as an active and credible dental practice, increasing brand awareness within specific industries. However, it does not work alone and should not be your main focus when driving your marketing. You’ll want a 360-degree approach.
How we use social media marketing
Understanding the role of social media in your patients’ lives is crucial for effectively reaching and engaging users. Social media might not revolutionise your dental practice overnight, but it can help you build a brand, communicate your values, and show your expertise visually.
Our social media campaigns based on your products will position you firmly in the marketplace and help you stand out from your competitors. We’ll show patients everything they might not, from behind the scenes to prices, helping you appear as a leader in your space.
The purpose and role of social media marketing in our strategy is to reach users who aren’t Googling your service or product yet and to stay in touch with your patients to keep them loyal and engaged with offers and deals.
By leveraging the right social media platforms, we provide your practice and brand with the platform it needs to thrive.
- Custom organic social content for Instagram, Facebook and X: posts, branded graphics and videos, with no paid boosts or adverts.
- Human-created, non-AI, non-automated content to preserve emotive authenticity and increase patient trust and engagement.
- Social media builds brand awareness and credibility, supports visibility and loyalty, but is not presented as a standalone growth engine.
- We use a data-led, integrated approach; social helps visibility but SEO and other channels drive conversions.
- Tailored campaigns for dental practices: audience profiles, behind-the-scenes content, offers, and free promotion included with dental SEO packages.