Month-on-month growth without ads

A dental SEO agency you can trust - clients stay an average of 4.2 years

Enjoy low bounce rates of 30%

Trusted by past presidents of the BACD and 50+ principals

Make a life-long patient not just a sale

Be on Google's 1st page & in AI overviews
Gain attention from high value cases
Gain traffic for more profitable treatments
Fill the diary of your associates monthly
Dental copywriting to improve conversion rates

Since 2007, our SEO marketing agency has helped 50+ UK dentists succeed. We specialise in SEO, driving long-term traffic without PPC or Facebook ads.

2,042 keywords on page 1

Month-on-month traffic increases every month of 2025.

2900% increase in traffic

In 4 years, we’ve gone from 1,000 users to 30,000+

1.44m+ visitors over 5 years

Highest organic search traffic for a dentist in the UK.

Our dental seo ranking results

dental SEO expertise

18 years experience working with dentists

We know how to sell dentistry

We’re a leading dental SEO Marketing agency located in Surrey.

If we can’t rank your dental practice #1 in Google, then perhaps no agency can.

We have clear evidence of Google SEO success for hundreds of thousands of transactional and informative keywords that convert users into patients.

Gain the right patients faster and at lower cost.

Practices we work with hold first-page positions in Google and AI for:

Missing Teeth, Lost Tooth
Dental Implant Costs, Composite Bonding Cost
All-on-4, All-on-6, Implant Bridges and Single Implants
Porcelain Veneers, Composite Veneers
Cost of Veneers, Invisalign Prices

The Buying keywords

We don’t waste our expertise on non-converting traffic. Our innovative approach to keywords enables us to target users with purchasing (transactional) intent.

Local SEO Marketing

Dominate your local market by ranking first for keywords like “Dentist” + “Location” and “Treatment” + “Location”. to be the go-to local practice. More.

Marketing Copy that sells

Our dental copywriters have created over 20,000 pages of dental content and can confidently write copy covering overbites to veneers. We need little input or help.

SEO Results

Gain 50-100+ new patient leads per month (some get 600). See results in 6-12 months and stay informed through monthly reports. See case studies or Google results here.

50+ happy dentists

Let's grow revenue together

How it will work

Having worked within dental SEO for over 18 years, we do not have to repeat all of the research over and over again and can pass on this cost saving to you. We know what we are doing already.

There is very little we do not know about dental website SEO and how to rank your practice or clinic on the first page of Google.
We can also support your SEO, client retention and attraction through aligning and improving your social media. See earning patient attention.
We have worked with general dentists, dental specialists (paediatric, periodontists, orthodontists, endodontists, oral surgeons and London prosthodontists.
See lots of evidence of our success. See our case studies.

What's offered in your package

Who we are

We attend conferences and talk to many of the major players in dentistry regularly. We have also joined the mailing lists of over 1000 private dentists. We have also worked with Digimax and Dental Focus.

Local SEO for dental practices everywhere

We have more experience in local SEO for dentists than anyone in the UK. See current results.

How we communicate

We are always here at the end of a phone. We are available by email and in person. We enjoy talking to our clients and communicating new concepts and ideas. Call 01483 921741 and see why many dental professionals believe VC is the best marketing company for dentists.

Included in your strategy FOC

Our strategy offers a rounded digital marketing service, incorporating SEO, content, keyword research, and conversion optimisation.

Technical SEO criteria to ensure a solid foundation.
Compelling and well-planned content for transactional dental search terms.
Exclusive backlink outreach tactics and social media engagement.

The best patients in London come from organic search and SEO. Why? Because we have the space and time to explain your brand, empathise with the patient and show them their new smile. Can your advert do all that?

Stop competing on price and sell your brand better.

Content marketing is our USP

Not all patients are ready to buy this minute. Most need more than a single content page to convince them to part with thousands. They may be based locally near you but may need encouragement and information.

We build and write treatment sections that walk patients through the cost, procedure, materials and technology.
We design and create dental offers, finance deals, banners and messaging to push the user to enquire then and there.

Successful short and long-term strategies.
Generate more leads within 40 miles.
Experts in web conversion, including lead tracking.
Supportive of wider marketing services by liaising with practice managers on open days and more.
Observing how your competitors perform digitally.
Get leads without PPC or ads.
We only working with one dentist per area.

We've got the services to your problems

Made a significant investment & need to guarantee a return?

Our dentists sell more high-value cases like full mouth veneers

Problems

Profits not growing despite investment
PPC leads not showing up or converting
Website not getting any or only a few enquiries
Tried SEO before, but it didn’t work
Empty associate diaries & no big cases

Solutions

Help you dominate locally for every keyword
Reach cosmetic cases in a 50 mile radius
Rewrite treatment pages & create blogs
Drive targeted traffic not vanity traffic
Track calls, forms, emails and more

    
 
 
       Posted on Google  
   
   veronica tribolati 
 13/12/2022
 
 
  Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
  
 
      Posted on Google  
   
   Tobiasku France 
 13/12/2022
 
 
  We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
  
 
      Posted on Google  
   
   Rachel Derby 
 03/10/2022
 
 
  I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey.

Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me.  I find him very trustworthy and reliable and am happy to have found him.
  
 
      Posted on Google  
   
   Raj Patel 
 29/09/2022
 
 
  Delight to work with.  They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
  
 
      Posted on Google  
   
   Victoria M 
 28/09/2022
 
 
  We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
  
 
      Posted on Google  
   
   Stuart Patterson 
 28/09/2022
 
 
  Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
  
 
      Posted on Google  
   
   Rosa Bennings 
 20/05/2022
 
 
  They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
  
 
      Posted on Google  
   
   Emma Norton 
 12/03/2021
 
 
  If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English.

After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month.

We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors)
Em
  
 
      Posted on Google  
   
   Brenda Roberts 
 15/02/2021
 
 
  Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments.
Ben, Libby and Martha has been amazing!
  
 
  
  
 
 
   Google rating score: 4.5 of 5, based on 26 reviews

Key Takeaways

We are a dental marketing agency that helps dental practices get found on Google and in AI search results when patients look for treatments and local care.
Our SEO Marketing focuses on high-intent, high-value searches—including how people ask questions in AI tools —to attract patients ready to book.
We are experts at optimising website content, technical SEO, local listings and structured data so your practice appears in traditional rankings and AI-generated answers.
Ongoing SEO for dentists and content build long-term visibility, trust and authority across search engines and AI platforms.
See case studies

Summarise our dental SEO via ChatGPT

Dental SEO marketing services

Key takeaways

Deliver sustained month-on-month organic growth without PPC or social ads, focusing on long-term traffic and high-value cases.
Rank practices on Google's first page and in AI overviews through local SEO and transactional keyword targeting to attract converting patients.
Create high-converting dental content and copywriting for treatment pages, blogs and offers to turn visitors into long-term patients.
Technical SEO, structured data, backlinks and analytics ensure solid foundations, measurable results and transparent monthly reporting.
Proven agency experience since 2007, 50+ dentists, exclusive local agreements and case studies delivering substantial traffic and new patient leads.